Breach Clarity strengthens advisory board with identity theft and data breach risk management expert Mark Pribish
PLEASANTON, CA (July 16, 2020) — The call of industry experts for stronger consumer protection from identity crime risks created by data breaches grew today, with the addition of identity theft and data breach risk management expert Mark Pribish to the Breach Clarity board of advisors. Breach Clarity developed a proprietary algorithm to deeply analyze data breaches, predict individual consumers’ specific risks and prescribe their most effective action steps.
Pribish brings 30 years of experience to the board. His expertise in product development, marketing and sales of consumer identity theft and small business data breach solutions rounds out the board’s readiness to scale Breach Clarity’s consumer and enterprise solutions.
“Mark’s perspective is a welcome addition to our bench of respected advisors,” said Jim Van Dyke, Breach Clarity CEO and co-founder. “He brings a unique expertise in both B2B and B2C identity protection markets. As the current vice president and ID theft practice leader for Merchants Information Solutions, Mark is very familiar with the traditional ways the market considers data breach prevention. This will be hugely beneficial to Breach Clarity as we look to disrupt that way of thinking with an entirely new, mission-driven approach.”
Prior to joining Merchants Information Solutions, Pribish held senior level positions at AIG and Aon where he guided financial institutions, associations, employer groups and Fortune 500 companies through decisions around cybersecurity, identity theft and insurance.
Pribish currently serves on the Board of Directors for Identity Theft Resource Center, a Breach Clarity partner and national nonprofit focused on identity crime, scams and privacy issues. He has written hundreds of thought-leadership articles and is a frequent source for local and national media covering identity theft and data breach risk management.
Breach Clarity’s flagship product, Premium for Financial Services, analyzes the specific data breaches impacting a financial institution’s customers. The patent-pending algorithm underpinning the Breach Clarity platform analyzes 1,188 data points to assess the specific risks stemming from a breach. It factors the types of personally identifiable information (PII) exposed in any particular breach to pinpoint most-likely fraud risks. The platform generates recommendations that allow both the financial institution and the consumer to take targeted, effective action to prevent financial losses.
To accommodate the drastic increase in COVID-19 related fraud, Breach Clarity fast-tracked the launch of a streamlined version of Premium called PremiumNOW that radically simplifies and shortens implementation for financial institutions.
Mark Pribish
About Breach Clarity
Breach Clarity is a fraud prevention and detection technology company based in the San Francisco Bay area. The company’s proprietary, AI-based algorithm instantly analyzes more than 1,300 elements to score the risk level of a data breach. Each publicly reported data breach in the U.S. receives a Breach Clarity Score on a simple numerical scale, typically from 1 to 10. Breach Clarity’s dynamic algorithm and easy-to-use interface runs on the most comprehensive source of data breaches in the U.S., maintained and updated continuously by the Identity Theft Resource Center. To learn more, visit breachclarity.com.
