Bring Big Business Sales Capabilities to Small Mortgage Companies with Leads360 Express

Cloud-based CRM software empowers lenders and brokers of any size to convert leads more effectively and better compete for new customers

LOS ANGELES, CA (March 5, 2013) – Leads360, a market leader in cloud-based intelligent sales automation solutions, today announced the availability of Leads360 Express™, a cloud-based CRM software solution designed to help small mortgage companies and loan officers dramatically improve their sales lead conversion rates and grow their revenues. By delivering proven lead management and conversion tools used by some of the world’s most sophisticated sales organizations, Leads360 Express empowers small sales teams and loan officers to sell and close deals just as effectively as much larger competitors.

With no installation requirements, Leads360 Express enables companies to capture and track leads coming from any source; instantly distribute and prioritize leads to sales reps; respond immediately to leads with one-click phone dialing; stay top-of-mind with borrowers with status-triggered emails; and analyze lead conversion rates and sales campaign effectiveness. Leads360 Express also integrates with third-party lead sources and is accessible from anywhere, even by mobile phone.

“Small businesses often struggle with CRM software that is over-complicated and hard to set up, making it virtually useless to anyone with limited tech expertise or IT resources,” said Corey Brundage, general manager for Leads360 Express. “Leads360 Express is not your typical sales CRM solution. We have taken our research and the powerful sales automation workflows used by leading sales organizations and made them accessible and easy to use for even the smallest of companies. Almost anyone can be up and running with Leads360 Express in 10 minutes and will start seeing improvements in productivity and lead conversion from day one.”

Because small mortgage companies and correspondent lenders have fewer resources than larger lenders, they frequently must split their time between many priorities, which often leads to sales opportunities falling through the cracks. By giving companies a means to immediately act on sales leads and prioritize them, Leads360 Express solves this problem and empowers firms to increase productivity and sales.

Key features of Leads360 Express include:

  • Instant Lead Capture lets lenders and brokers capture and track inbound phone and online leads, upload lead lists or take advantage of Leads360’s extensive lead hub, which seamlessly integrates with mortgage-specific lead providers.
  • Dial-IQ Sales Dialer a cloud-based sales dialer that is easy to activate and features simple click-to-dial functionality that boosts loan officer productivity and call volume. Inbound lead calls are intelligently routed to staff with lead records instantly appearing on screen.
  • Prioritization Enginesorts leads dynamically in real-time with a unique “priority view,” ensuring the highest priority leads are responded to first and that no leads slip through the cracks by keeping them in view until contact is made.
  • Email Marketing automatically sends sales emails when leads reach key milestones, allowing loan officers to effortlessly stay on the minds of borrowers. Emails can be turned on or off by the account administrator.
  • Performance Dashboard provides real-time visibility into key performance indicators, empowering administrators and users to drill into and filter data, such as conversion rates by loan officer and much more.
  • Sales Mobilityallows mortgage professionals to log in from anywhere using a personal computer or by leveraging Leads360’s free Express iPhone application. Users can also link their account to any land line or mobile phone number allowing them to receive inbound calls and make outbound calls anywhere they have wireless connectivity.

Leads360 Express is as easy to use as a common website. A three-step set-up wizard and self-service end-user training can have users up and running in minutes. Because Leads360 Express is cloud-based, users don’t have to worry about maintenance, installs, upgrades or security – leaving more available resources and time to focus on growing the business.

Leads360 Express is currently being offered on a pay-as-you-go basis, with monthly per user rates as low as $24.99. There are no start-up costs and no required contracts. For more information on pricing and to start a free trial, click here.

About Leads360
Leads360 is a market leading provider of cloud-based intelligent sales automation solutions that drive more effective and efficient sales processes and improved conversion rates. With unmatched expertise, drawn from a dedication to helping more than 5,000 clients automate and improve their lead response and selling processes, Leads360 has become the platform of choice for organizations focused on improving customer acquisition practices and business performance. Leads360 is a privately held company, recently recognized as one of the fastest growing companies in North America by Deloitte. Please visit for more information.

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