BYM Agency team expands

OVERLAND PARK, KS (March 4, 2016) — BYM Agency, the nation’s first full-service marketing Credit Union Service Organization (CUSO), is pleased to announce the addition of two new team members:

Caroline Engle, Manager of Client Services

Caroline brings eight years of experience as the Director of Client Experience at the Sunflower Group. In her new role, Caroline manages the BYM account team, handles all client communication and relays information to the team to ensure expectations are met.

Kyle Tucker, Business Development Account Executive

Kyle brings sales experience as a former Account Executive for Mudd Advertising in Cedar Falls, Iowa. As part of the BYM business development team, Kyle is responsible for acquiring new business and discovering opportunities for growth.

To accommodate this period of expansion, several team members have transitioned into new roles. Jeff Birnbaum, former Account and Content Manager, was named Creative Director. Jeff oversees all creative strategy and development while ensuring work maintains the agency’s standards of creative excellence. Shawn Ketchem joined BYM Agency as an Account Executive and has since transitioned to the role of Producer, focusing on the development of brand identity as well as digital strategy and video production. Katie Fields, Account Executive of two years, shifts to the role of Project Specialist. Her responsibilities include the planning, implementation and development of large-scale and complex projects.

“We’re thrilled to welcome the new members to our team, and this internal transition truly shows the depth of skill and adaptability of our team as a whole,” BYM Chief Operating Officer Kat Anstine said.

BYM Agency’s internal shift occurred in preparation for the expansion of its client base. BYM recently secured six new clients in 2015, which includes rebranding, website redesign, digital, event planning, social media, content management and strategy.

About BYM Agency

BYM Agency, formally known as Beyond Marketing, is the nation’s first full-service marketing CUSO. National in scope, we identify trends and share success as part of our cooperative business model. We believe in authenticity and engagement. Our team has an unstoppable drive to develop memorable creative with measurable results. For more information visit or @BYMAgency on Twitter.


Kat Anstine
Chief Operating Officer
BYM Agency

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