Cabrillo FCU’s Anne Legg Brings her Business Model for CU Sustainability to 2012 Credit Union Reality Check Session

For more information:
Candice Nigro
Dir. of Marketing & Communications
800-792-8861 ext. 110
cnigro@njcul.org

Marissa Anema
Marketing & Communications Assistant
800-792-8861 ext. 117
manema@njcul.org

ATLANTIC CITY, N.J. – Anne Legg, Vice President of Marketing for the $172 million, 23,000-member Cabrillo Credit Union in San Diego, California, is responsible for all aspects of marketing, specifically e-commerce, social media, market research, strategic planning, quality, brand management, and public relation. She will bring her wealth of knowledge to her session “Credit Union Sustainability: A Business Model” at the 2012 Credit Union Reality Check.

In the current economic environment, where operating expense is higher than net interest margin, the credit union industry is facing many challenges: encountering negative earnings, loss of income from recent regulation, and the possible removal of non-taxation status.

Acknowledging that credit unions are a viable financial alternative for consumers, Legg seeks a solution for credit union sustainability by examining international credit union systems in addition to the cooperative grocery and farming industries. To achieve sustainability within the industry, Legg’s recommendations during her session include developing a shared value business model and suggestions for incorporating programs founded on the cooperative principles.

Credit Union Reality Check 2012, being held February 27-29, 2012 at Harrah’s Casino Resort in Atlantic City, N.J.,is a unique conference in that it will deliver a mix of credit union industry speakers, such as Legg,with speakers that have broad business experience, but are in no way connected to credit unions. This outsider’s perspective can be invaluable in helping us see things in new ways.

Reality Check education session topics range from corporate responsibility and credit union sustainability to branding and identity theft prevention. All sessions are general sessions that take place in one room, and attendees are encouraged to interact with speakers through electronic audience polling equipment.

The conference’s meals and evening entertainment provide a variety of networking opportunities for attendees to learn about the successes and struggles of other credit union leaders from around the country.

The 2012 Reality Check is sponsored by the New Jersey Credit Union League, the Credit Union Advisory Group at UBS, Symbionce Financial Solutions, CUNA Mutual Group, Financial Services, Inc. (FSI), Alpha Omega Laser, the Federal Home Loan Bank of New York, Fynanz, Credit Union Times, and CUinsight.

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