Elgin, IL (February 12, 2026) |
Corporate America Family Credit Union (CAFCU) announced today the promotion of Robert Goebel to Chief Revenue Officer (CRO). In this role, Goebel will lead enterprise-wide revenue strategy and accelerate CAFCU’s national growth, partnering closely with the executive leadership team to drive the credit union’s rebranding and long-term market expansion.
As Chief Revenue Officer, Goebel will oversee revenue generation, sales performance, and go-to-market execution, ensuring growth initiatives are tightly aligned with CAFCU’s evolving brand and commitment to delivering meaningful value to members. His promotion underscores CAFCU’s strategic focus on scaling responsibly expanding reach, strengthening access, and enhancing financial well-being for members across the country.
“Robert has been a driving force behind our growth momentum and our ability to think bigger while staying true to our mission,” said Stefanie Rupert, President and CEO of CAFCU. “He understands how disciplined revenue strategy fuels innovation, strengthens our brand, and allows us to serve more members nationwide. His leadership will be critical as we continue to expand our footprint and build for the future.”
“I’m honored to step into the role of Chief Revenue Officer at a pivotal moment in CAFCU’s growth,” said Goebel. “Working alongside Stefanie and the leadership team, I’m excited to help lead our rebranding and national expansion—building a stronger, more scalable credit union that delivers exceptional experiences while staying rooted in cooperative values.”
In his expanded role, Goebel will collaborate across departments to align revenue growth with brand strategy, member experience, and CAFCU’s long-term objectives as a mission-driven, member-owned financial institution.
