Callahan Offers Supplier/Vendor Webinar To Examine Shifting Industry Landscape

For More Information:  Margaret Blankers, MJB Public Relations Group, (866) 714-7041, 


Given today’s dour financial headlines, economic challenges, and shifting regulatory landscape, credit unions’ priorities are shifting. So, too, are their purchasing rationales. As a result, the vendors that serve credit unions must contend with a new learning curve.

In a volatile economy, it’s important for suppliers and business partners to stay current on the credit union industry and on the changes that impact credit union-vendor relationships. To help their effort, Callahan & Associates is hosting a supplier webinar, “Improve Credit Union Relationships and Sales Prospecting.” The live event is August 12, at 2 p.m. ET/11 a.m. PT.  

“Successful vendors are able to recognize and adjust to the differences that set credit unions apart from other financial institutions,” said Alix Patterson, CFO of Callahan & Associates. “Now, more than ever, suppliers need to understand the shifts occurring in the industry and how these affect their relationships with credit union clients. These are unprecedented times for our industry.”

By addressing key data points, vendors can measure credit union strengths and identify areas of opportunity. This webinar will show vendors how to evaluate credit union performance data to determine the financial stability of prospective clients and develop strategic systems for prospecting. Other discussion topics include NCUA’s actions and its effects on credit unions.  

“No doubt, credit unions need the products and services of suppliers that have industry knowledge and can adapt to their changing needs,” said Patterson. “Red-ink headlines might lead some to question the stability of the industry, but we know credit unions are here for the long haul. The supplier webinar will help vendors and other business partners use available financial data to build long-lasting client relationships.”

To register for the live webinar on August 12, call Marissa McGee at (800) 446-7453 or visit The cost of the event is $249, which includes one seat license for the live event and online access to the webinar recording. Discounts are available to vendors with multiple locations.

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Callahan & Associates is a Washington, DC-based firm specializing in financial publications, software development, strategic planning, and investment management for credit unions. It has been part of the credit union industry for twenty-five years. Visit to learn more. 


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