Callahan’s 2012 CU Directory Now Available, Honors Cooperative Spirit

For More Information:  Lisa Mallow, MJB Public Relations Group, (866) 714-7041, lisa@mjblankerspr.com

Washington, D.C. (Nov. 2, 2011) – Considered by many as a “must have” industry publication, Callahan and Associates’ 2012 Credit Union Directory is now available.

The annual Directory offers a comprehensive report of the financial performance of the nation’s credit unions, as well as analysis of key industry participants – corporates, CUSOs, regulators, leagues, associations, and vendors. 

“It’s much more than a chronicle of what happened in the industry this past year,” said Alix Patterson, Callahan’s COO and editor of the Directory. “It looks at what the performance of the past year means and why it matters. It is both an educational and introspective resource designed to help all industry players improve their performance and enhance their success.”

This year’s theme, “The Cooperative State of Mind,” celebrates the power of cooperatives – and the credit union cooperative spirit that continues to drive the industry’s success. While many businesses still struggle in these uncertain economic times, credit unions have experienced success, due in large part to their cooperative principles. The Directory highlights many of these success stories and the people behind them, sharing best practices and real-life examples of proven strategies.

Known for its data, Callahan provides more than 40 leader tables within its Directory, focusing on 11 core segments including: lending, delivery channels, productivity, investments & borrowing, and membership.

“More than any other financial institution, credit unions’ cooperative design means the interest of consumer-members takes priority,” said Patterson. “Never before has the power of our cooperative financial system been more apparent – and more beneficial.”

Purchasers of the Directory have access to its three formats:

• A print version containing a listing of all credit unions, industry players and relevant contact information, and analysis/commentary on the state of the industry;

• An online version allowing real-time benchmarking with peers, sorting by geography and financial criteria, and capturing of financial data from the most recent NCUA Call Report; and

• A mobile version providing 24/7 access on the go.

Buyers of the Directory receive access to both the online and mobile versions. To purchase the

2012 Credit Union Directory, visit www.creditunions.com/directory or call

(800) 446-7453.

About Callahan & Associates

Callahan & Associates is a Washington, DC-based firm specializing in financial publications, software development, strategic planning, and investment management for credit unions. Visit www.creditunions.com to learn more.

 

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