Caltech Employees Federal Credit Union announces new Chief Marketing Officer

LA CAñADA FLINTRIDGE, CA (November 28, 2023) — Caltech Employees Federal Credit Union (CEFCU), the exclusive financial institution serving the Caltech community, has announced the addition of Pattyl Aposhian Kasparian to its executive leadership team as Chief Marketing Officer and Senior Vice President of Marketing and Development.

With an impressive tenure of over 24 years at CEFCU, Aposhian continues to lead, overseeing communication, marketing, development, sponsor relations, education, and member growth and retention. She remains dedicated to advancing CEFCU’s brand and driving strategic development initiatives that further contribute to the strength, security, and stability of the Credit Union.

Aposhian’s academic credentials underscore her commitment to excellence. She holds an undergraduate degree in journalism and an MBA with a concentration in marketing and finance from Pepperdine University. In 2016, she earned the Chief Innovation Executive (CIE) designation through CUES, completing her first year at MIT Sloan School of Management and her second year at Stanford Graduate School of Business.

About Caltech Employees Federal Credit Union

Caltech Employees Federal Credit Union (CEFCU) is headquartered in La Cañada Flintridge with more than 37,000-member accounts and assets over $2 billion. CEFCU was established in 1950 by seven employees in a small office on the Jet Propulsion Laboratory facilities. Today, CEFCU has 75 employees and four branch offices. Their locations are at 528 Foothill Blvd., La Cañada Flintridge; behind the secured gates of JPL; on Caltech’s campus; and, a Real Estate Loan Center at 801 Foothill Blvd., La Cañada Flintridge. CEFCU serves an exclusive field of membership which is open to the California Institute of Technology community and its affiliate organizations. This includes eligible employees, registered volunteers and students of the California Institute of Technology (Caltech), Jet Propulsion Laboratory (JPL), The Huntington Library, Art Museum, and Botanical Gardens, Polytechnic School, Child Educational Center (CEC) and members of other Caltech and JPL based clubs and organizations. Immediate family of a current member is also eligible for membership. CEFCU provides a wide-range of real estate and consumer loans, as well as convenient account access through eBranch (online access system), mobile app, ATMs, along with a Drive-Up Teller at the La Cañada office. Members can apply for a consumer or real estate loan online. Our team of dedicated employees are ready to assist members in-person or on the phone through a loan request, processing of a loan payment, issuing a check, or assisting in online account access. Unlike many other financial institutions, CEFCU does not exist to simply grow profits. Every savings possible is passed along to members in the form of higher savings dividends and lower loan rates. Loan options include new and used vehicles, Mastercard®, personal loans and lines of credit, share secured, first and second trust deeds, and home equity lines of credit. Learn more at www.cefcu.org

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