Canvas Credit Union is awarded for outstanding new-member onboarding experience
Canvas wins MemberXP’s 2021 Best of the Best award for New Account Experience
DENVER, CO (April 8, 2021) — Canvas Credit Union’s commitment to going above and beyond for their members led to a big win as one of Member XP’s 2021 Best of the Best for New Account Experience. MemberXP collects data from members at every touchpoint of their banking experience through its Voice of Employee platform and online surveys. Each year MemberXP, a member experience data solution from CU Solutions Group, awards credit unions who consistently provide exceptional member service as its inputted by their own members. According to feedback given by Canvas’ members to MemberXP, there is an overwhelming sense of joy felt when joining the Canvas family and opening a new account.
Each year the Best of the Best award is only given to the highest-performing credit unions from across the nation. For Canvas, the MemberXP platform has been an invaluable tool to receive instant feedback on how their Canvas family (employees) serve members. The data from MemberXP allows Canvas to track experiences throughout a member’s financial journey. Feedback is gathered across many member experiences from applying for a loan, conducting a transaction — mobile, online or in branch — or opening a new account. These insights ensure Canvas consistently offers members wholehearted service by showing empathy, speaking without jargon, and giving a casual but caring family-feel. This award demonstrates that the Canvas onboarding experience for new members shines.
With fantastic tools such as MemberXP, Canvas plans to continue elevating each member experience as they serve their community through a culture of growth and innovation grounded in data. “At Canvas, we consider our employees family, and that extends to our members, too. That’s why when new members join Canvas, we ensure that our experience delivers on that feeling,” shared Tansley Stearns, Chief People and Strategy Officer at Canvas Credit Union. “The insights we gather from MemberXP, ensure we can replicate what works in our onboarding and tweak areas that will make our welcoming experience even better. We’re known for our people, and by investing in listening and acting upon the feedback, we are better equipped to serve our communities wholeheartedly.”
With the challenges of delivering extraordinary person-to-person service during a time where human interaction is limited, Canvas joins a list of winners that reflect some of the most agile and responsive credit unions. “Throughout the last year, credit unions have once again shown they are willing to go above and beyond to connect and serve their members, no matter the challenges,” said Dave Adams, president and CEO of CU Solutions Group. “Every year the Best of the Best awards turns our attention to the trailblazers in our industry, that are truly dedicated to delivering brand-defining experiences and unparalleled member service dedication.”
About Canvas Credit Union
Canvas Credit Union is a safe and insured financial institution with over $4.5 billion in assets and more than 297,000 members. Canvas provides a full array of financial products and services, including savings, checking, loans, mortgages, and online and mobile banking options. Serving Colorado communities for more than 85 years, Canvas currently has 35 branches and is well recognized for its people, its heart, and its commitment to community.
Headquartered in Livonia, Mich., CU Solutions Group is an award-winning credit union service organization that offers products and services in the areas of technology, marketing, HR performance and strategic advisory. The organization is home to national credit union-focused brands including Love My Credit Union Rewards, Save to Win, MemberXP, CUBE TV Studios, Compease and Performance Pro. The company has more than 100 investors comprised of credit unions, credit union leagues and credit union system organizations and maintains strategic partnerships with Intuit TurboTax®, GSTV and CU Risk Intelligence.
MemberXP provides actionable member research to credit unions via MemberView, its omnichannel voice of member platform and MemberShoppers, its mystery shopping platform. MemberXP serves credit unions across North America and in Canada ranging in asset sizes of $100 million to over $9 billion.
