Cathedral Corporation licenses DeepTarget for financial services clients
Sharing a common vision of transformative marketing, Cathedral will deploy DeepTarget’s intelligent marketing and sales campaigns in eStatements and Print
MADISON , AL (April 10, 2019) — FinTech company DeepTarget Inc. announced that Cathedral Corporation has licensed DeepTarget to enable their marketing and campaign services for financial institution clients with targeted messaging and offers. DeepTarget’s “Design Once, Engage Everywhere” capability will now include eStatements and print to further engage financial institution customers or members digitally to drive loyalty, leads and revenue.
Based in New York, Cathedral Corporation began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. In 1970, Cathedral expanded its reach to community and member based organizations, including Financial Services. They offer a multitude of services such as the Essentials® Suite, Direct Mail, Digital Solutions, Data Management, Print Production and Fulfillment Services. Cathedral has a long history of creating opportunity from technological innovation; because of this they were able to recognize the value of working with DeepTarget. With this licensing deal and commitment, Cathedral has the ability to enable all their Financial Services clients to engage their members/customers using targeted messaging within their eStatement portals, online banking, direct mail, customer-care and other printed communications.
“We are committed to providing the best possible returns for our clients and wanted them to have the ability to interact more personally with their members/customers through highly targeted messaging”, said Marianne Gaige, Chairman and CEO, Cathedral Corporation. “This licensing agreement with DeepTarget therefore was a natural progression for our Financial Services sector. We wanted to enhance our client’s benefits and high ROI of targeted and personalized communications.”
DeepTarget had a YOY increase of over 200% in sales transactions across the client base relative to the beginning of the year. As of March, DeepTarget was delivering more than 193 million impressions and influencing transactions across its partner community banks and credit unions. These efforts resulted in over 11,400 new loan and deposit products, translating to millions in cross-sell revenue.
Significant investment in the technology platform regarding its open API design, is resulting in dividends, specifically related to enterprise licensing across all digital channels that a financial institution might deploy. The open API is designed to integrate with authenticated spaces such as Online Banking Systems, Mobile Banking Systems, PFM, Account Opening, Lending, Social Environments, and Kiosks. It allows integration with existing analytics for a complete customer view without silos. DeepTarget gives financial institutions a consistent voice to drive sales and loyalty across all digital applications that do not have to be sourced from the same provider, including connecting internally developed apps. The ability to “Design Once, Engage Everywhere” is resonating within the industry, leading to unprecedented market interest.
“We are thrilled with this new partnership with Cathedral that expands the use of DeepTarget to even more channels. The open API makes integration a breeze providing the benefits to more financial institutions within more channels than ever before. With its focus on technological innovation, it’s great that Cathedral Corporation has embraced DeepTarget and will be offering its benefits to all its customers”, said Jill Homan, President, DeepTarget Inc. “We look forward to an exciting path of innovation and integration to help our mutual customers achieve strong returns and ROI.”
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success - in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
About Cathedral Corporation
Creating opportunity from technological innovation has always been an important part of Cathedral Corporation’s strategy. Cathedral began working with the U.S. Postal Service in 1916 supplying mailed offering envelopes to its church customers. Throughout its history, the company has grown and evolved to meet the changing needs of community and member based organizations with a collection of services including but not limited to the following: The Essentials® Suite, data management, direct mail, print production, digital solutions and fulfillment services. Cathedral prides itself not only on the quality of its products, but also the quality of its relationships. Known for providing a personalized experience focused on superior customer service, tailored products and commitment to quality assurance, Cathedral continually excels at positioning its customers for growth. To learn more please contact Toni Schottenhammer at firstname.lastname@example.org.