CDFCU launches new credit union website design that’s both welcoming and tech-savvy
COTTONWOOD HEIGHTS, UT (March 23, 2018) — Yesterday, Coulee Dam Federal Credit Union(CDFCU) launched a stunning new website (cdfcu.com) that’s both welcoming and intelligent. The website, designed by credit union website design agency BloomCU, will help CDFCU better serve current members and attract new business.
“We are so pleased with our new website—from the imagery to the technology to the overall functionality,” said Vanessa Marcolin, VP of Marketing and Education at CDFCU. “We wish we would have partnered with BloomCU much sooner!”
CDFCU is known throughout eastern Washington as an exceptionally friendly credit union. When they meet with their members, they take the time to get to know them, sitting down for coffee in one of their warm and welcoming branches. Members have even been known to hang out at their branches casually, doing remote work or visiting with friends on the comfy couches.
CDFCU’s new credit union website design reflects their special culture, so even online visitors feel a personal touch. The new imagery on the site features candid scenes, not slickly dressed models, and the content is courteous and casual in tone.
The inviting style comes alongside serious innovations in technology and user experience. CDFCU wanted to show their members their commitment to constantly updating and improving, and provide them with an online experience just as convenient as stepping into a real-life branch. The improvements include:
- An updated site structure and navigation system, tested by many real-life users for maximum ease of use.
- Real-time search functionality.
- A interactive assistant on the homepage that guides users to the right products and services. (For example, if you want to borrow money, the assistant can help you find a loan that’s right for your circumstances.)
- Ultra-modern product pages that include easily accessible rate tables and calculators.
- A sleek, responsive design that works seamlessly on both mobile and desktop.
“On Aug 23, 2017, we kicked off a journey together to design a new website,” said Derik Krauss, co-founder of BloomCU. “Now, seven months later, the new website is live and I believe it’s one of the best websites we’ve ever developed—and truly one of the best credit union website designs in the world.”
About BloomCU
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
bloomcu.com
About Coulee Dam Federal Credit Union
CDFCU started in 1941, when some of the workers on the Grand Coulee Dam Project banded together to form their own credit union. Since its origins, the credit union has expanded greatly. Today, CDFCU serves anyone who lives or works around Coulee Dam, or one of these six counties: Douglas, Ferry, Grant, Okanogan, Pend Oreille, and Stevens.
