Centricity centered on customers with new credit union website design by BloomCU
COTTONWOOD HEIGHTS, UT (November 6, 2019) — Centricity Credit Union partnered with BloomCU’s award-winning team to create a beautiful new credit union website design that clearly conveys their community and member-centric approach to banking. The new website combines eye-catching design with world-class technology to provide a truly optimal experience for members.
Living and breathing their mantra “Here for you when life happens,” Centricity prides itself on providing truly individualized service for members, a quality that sets it apart from other credit unions nationally and locally. Centricity and BloomCU’s collaboration focused on ensuring this mantra remains the centerpiece of the new credit union website design.
In efforts to provide the same customized experience online as they do in person, Centricity implemented BloomCU’s Persona, which anticipates the activity and needs of site visitors by using data from past web search habits. The new credit union website design also employs faster search capability and easier site navigation so that each and every member can quickly find what they are looking for exactly when they need it. In addition, the site includes a natural language chatbot to help members receive immediate assistance.
“Centricity’s new website provides a tailored experience so that members can enjoy and gain as much from their online banking experiences as they do their in-person encounters. We wanted to make sure that personal connection was present throughout the website, since that is what truly makes Centricity stand out from the crowd,” says Ryan Harmon, Cofounder of BloomCU.
The credit union website design instills confidence in members by including testimonials, all of which highlight Centricity’s genuine concern for members and commitment to providing service that fits members’ different needs and lifestyles.
Upon visiting the new website, members are instantly drawn in by the vibrant photography that offsets a clean and simple design. Centricity is not a suit-and-tie atmosphere, but rather an organization committed to 5:02pm dance parties, and this fun and quirky side shines through thanks to the colorful photos and engaging copy. The lifestyle scenes on nearly every page further support the message that the credit union is ready to be there for members in whatever stage of life they find themselves in.
“We wanted the website to reflect who Centricity is—a credit union that has dance parties can’t have a stuffy website. The new design is casual but polished, and consistently gives off an overall positive vibe,” Ryan explains.
Centricity knows people coming to their site are making hard decisions that have major impacts on their futures, which is why the credit union is proud to offer a new design that gives members the personalized, convenient, and secure online experience that such decisions deserve.
“The entire experience of creating our new website with BloomCU has been so amazing,” said Kelsey Swieringa of Centricity. “From start to finish BloomCU has helped us with their expertise, guidance, and support. They were able to capture the fun and quirky environment of our credit union while adding innovative ideas and technology so our members have a great online experience. Working with a team as wonderful as BloomCU has set a high bar for customer service and personalized attention. We love our new website and know it will make such a difference to our members.”
About BloomCU
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
bloomcu.com
About Centricity Credit Union
Founded in Hermantown, Minnesota in 1943, Centricity Credit Union has grown exponentially, now serving close to 18,000 members including residents of St. Louis, Carlton, Pine, Lake and Douglas counties. Originally a service offered to members of the Duluth Homestead and Hermantown Community Store, this financial community has become a place for members to find a smiling face as well as all the right services to fit their banking needs, truly reflecting this statement: “Here for you when life happens.”
