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Centricity CU jumps into new credit union website design plans with BloomCU

COTTONWOOD HEIGHTS, UT (August 15, 2019) — Centricity Credit Union’s website is about to get a makeover. Joining up with BloomCU’s diamond award-winning team, they’re moving forward on what is sure to be more than superficial. Centricity’s site will soon be equipped with world class intuitive technology and the looks to match. BloomCU is renowned for credit union website design that goes beyond user-friendly.

Centricity and BloomCU will collaborate in the process to create a site that fits their brand while giving members a hand, with faster search capability and a more understandable layout. With the new site, credit union members will be able to quickly find the products and services they’re looking for, and enjoy the view.

When people have clear access to their finances online, the entire credit union community is happier. What does that mean for Centricity members and employees? It means quicker load times and a more efficient online banking experience.

BloomCU’s natural language quiz bot Persona will also anticipate the activity and needs of site visitors. It uses data from past web search habits and creates a unique experience based on inferred preferences. Although face-to-face interaction is often hailed as best, this technology can make an online experience just as helpful, if not more so.

BloomCU’s team is thrilled to be part of the exciting new changes for Centricity Credit Union’s website.


About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership. bloomcu.com

About Centricity Credit Union

Founded in Hermantown, Minnesota in 1943, Centricity Credit Union has grown exponentially, now serving close to 18,000 members including residents of St. Louis, Carlton, Pine and Douglas counties. Originally a service offered to members of the Duluth Homestead and Hermantown Community Store, this financial community has become a place for members to find a smiling face as well as all the right services to fit their banking needs, truly reflecting this statement: “Here for you when life happens.”

Contacts

Derik Krauss
(844) 334-3837 | derik@bloomcu.com

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