ROCKFORD, IL (May 6, 2025) |
Chartwell Agency, an award-winning marketing firm based in northern Illinois, recently completed a website redesign for Rock Valley Credit Union. With this new collaboration, the website focuses on enhancing user experience, ensuring efficiency, trustworthiness, and approachability while supporting the credit union’s commitment to member education and financial empowerment.
The primary goal of the website design was to create a modern, user-friendly online experience for both current and potential members. The new website features improved navigation, mobile optimization, and enhanced search engine optimization (SEO). The mobile-first design ensures seamless browsing across all devices, providing users with consistent access to Rock Valley Credit Union’s services, products, and resources.
Chartwell Agency worked closely with Rock Valley Credit Union to implement a content management system (CMS) that allows the staff to easily update and manage the site. The redesigned site is highly scalable, ensuring it can grow with the credit union’s future needs. Key updates include clear calls to action, simplified navigation, and integration with Rock Valley Credit Union’s online banking services and social media platforms, all of which contribute to stronger engagement with members.
The new website not only serves as an important tool for information and service access but also strengthens the credit union’s ability to connect with members and provide them with valuable resources. The successful redesign marks an enhanced chapter in Rock Valley Credit Union’s commitment to providing exceptional financial services to the Rockford community.
“From the start, the team took the time to understand our vision, brand identity, and desired user experience. In today’s fast paced world, creating a seamless and intuitive experience was a top priority—because no one wants to dig through endless pages to find what they need,” said Darlyne Keller, President/CEO, Rock Valley Credit Union. “The team delivered a site that truly reflects who we are, and we’re proud to share it with both our members and future members.”
Chartwell Agency specializes in innovative website design focused on generating leads and revenue for organizations. The firm offers research and data analysis, messaging and content strategy, vibrant design, SEO copywriting, strong brand identity, and easy to use content management systems that allow clients to manage their sites with confidence.