OSHKOSH, WI (January 8, 2015) -- Credit Unions around the country are beginning to think strategically about the role of social media in successful marketing. Having a presence on social media platforms is no longer optional; rather, working though platforms like Facebook and Twitter is becoming a crucial investment in generating new loan leads. One Oshkosh, Wisconsin-based CUSO, Chatter Yak!, is helping financial institutions take hold of their social media investments with astounding results.
Chatter Yak! specializes in marketing, social media, website development, and branding. The company’s premier ROI calculator, Yak! Tracker, allows credit unions to run contests on social media platforms and keep track of returns. Developed to grade and improve social media performance, Yak! Tracker is the only social media sweepstakes application of its kind designed specifically for financial institutions. Chatter Yak! clients around the country show remarkable success in boosting their social media fan bases and creating new loans using Yak! Tracker.
CitizensFirst Credit Union, also based in Oshkosh, has been using Yak! Tracker to run contests for two years. Since January 2013, CitizensFirst has grown its likes on Facebook by more than 7,000, ranking it #35 on the list of The Top 100 Credit Unions With The Most New Likes, produced by The Financial Brand in October of last year. More importantly, CitizensFirst has consistently proven ROI by generating new loan leads as a result of social media activity, closing over $2.5 million in consumer loans in 2014 through the use of Yak! Tracker.
Karrie Drobnick, Vice President of Marketing for CitizensFirst Credit Union, said, “Through our work with Chatter Yak! and Yak! Tracker, we’ve had measurable success building brand affinity via social media. Even more importantly, we’re putting more loans on the books, bringing valuable non-interest income to our credit union’s bottom line. In the end, this is what helps our members save money.”
Yak! Tracker will be re-released in February 2015 with a suite of new features, including responsive, mobile-friendly design, updated reporting, an auto and mortgage loan calculator, checking recapture tools and much more. Current clients will tell you that the difference between Yak! Tracker and other third party contest apps is the one-on-one training and development provided by the friendly consultants at Chatter Yak!. To transform your credit union’s social strategy, contact the Chatter Yak herd today. To try out the Yak! Tracker ROI Calculator to determine the success your credit union could realize, visit https://www.chatteryak.com/yaktracker/.
About Chatter Yak! LLC
Chatter Yak! exists to assist financial institutions in marketing and advertising across traditional and emerging communication channels. With an emphasis on consumer engagement both inside and outside of the branch, our products and services focus on the entire banking experience. Realizing that the financial industry is extremely competitive, we focus on helping create long-lasting impressions in order to establish consumer loyalty and retention. For more information, visit: www.chatteryak.com.