Chris Berman of ESPN Joins Speaker Line-Up at Think 12 Conference

Bill Prichard
Public Relations Manager
CO-OP Financial Services
800.782.9042, ext. 3450

Online Registration is Available at

(March 21, 2012) – Chris Berman, who joined fledging ESPN in 1979, and remains there still as one of the best known sportscasters in America, has joined the roster of featured speakers for the THINK 12 Conference.

THINK 12 will take place Sunday, April 29-Wednesday, May 2, 2012, at the Boca Raton Resort & Club, in Florida. Produced annually by CO-OP Financial Services, this is the first THINK Conference to be held on the east coast.

The featured speakers at THINK 12 will be focusing on the topics of cult brand, reinvention and creativity as means of addressing credit union industry issues. Berman will be tackling cult brand, drawing on the corporate success of the ESPN cable television network. He is something of a cult brand himself, known for catch phrases like “He could…go…all…the…way!” and “Back-back-back-back”, and punning nick-names for players such as “Bert ‘Be Home’ Blyleven.”

Other featured speakers scheduled for the THINK 12 Conference include:

  • Billy Beane, Oakland A’s General Manager and subject of the book and movie “Moneyball;”
  • Jeff Baxter, guitarist for groups such as Steely Dan and the Doobie Brothers, and now a national security consultant;
  • Dr. Jeff Norris of NASA Jet Propulsion Laboratory;
  • Alexis Maybank of Gilt Group;
  • Brett King, financial industry author and advisor; and
  • Valerie Morris, financial journalist.

Registration for the THINK 12 Conference can be easily completed online at Conference registration is $499.

About CO-OP Financial Services
Based in Rancho Cucamonga, Calif. and founded in 1981, CO-OP Financial Services is the industry leader in access and convenience products for credit unions. CO-OP connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services. With more than 3,000 credit union members, 30 million cardholders, 28,000 surcharge-free ATMs, 4,500 shared branch locations and more than two billion annual transactions, CO-OP Financial Services offers the tools, counsel and leadership to help credit unions prosper. To learn more, visit

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