CHROME FCU partners with Momentum for the first “CHROME Store”
SEATTLE, WA (September 15, 2015) — Momentum, a national plan-design-build firm, in collaboration with CHROME FCU, is renovating, expanding and re-purposing the former Washington Community Federal Credit Union’s Racetrack Road location in Washington, Pennsylvania. This project will culminate in the opening of the financial institution’s flagship store this fall.
The primary purpose of the store is to leverage financial technology in order to bridge and enhance CHROME’s consumer banking relationships. In addition to supporting technology and financial advisory services, the store includes a community and collaboration section, which will serve as a unique business innovation space for local small businesses.
President & CEO Christopher George’s vision is to differentiate CHROME from their competitors by transforming the traditional banking model into a brand that infuses finance and technology, while delivering focused and personal financial services that are relevant to their consumer’s lifestyle. Momentum is honored to be a part of this transformation team.
Amanda Lunger, Vice President & Chief Brand Officer, described this collaboration, “Momentum was invaluable in executing Mr. George’s vision by providing the expertise necessary to transform innovative banking concepts into functional physical space. The CHROME Store fosters an environment where customers interact with technology in a user-friendly, welcoming way. We are excited to have Momentum as a long-term partner as we work to provide banking that shines.”
About CHROME Federal Credit Union CHROME Federal Credit Union ($132MM, 12,000 customers) operates two stores roughly 30 minutes south of Pittsburgh in Washington, PA. Focusing on a ‘digital-first, store-second’ model, CHROME seeks to flip the traditional model by providing a high tech/high touch retail banking experience. For more about CHROME, please visit their website.
Momentum is a strategic design-build partner that takes a people-centric approach to helping credit unions and community banks thrive.
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