Clearwater Credit Union (formerly Missoula FCU) launches new website in partnership with PixelSpoke
PORTLAND, OR (September 17, 2019) — Clearwater Credit Union and PixelSpoke are excited to announce the re-launch of Clearwater’s recently redesigned website, which reflects its new name and logo. After more than 60 years as Missoula Federal Credit Union, the credit union changed its name to celebrate its expansion into new communities in Western Montana while honoring its roots in local Missoula County, which is home to both the Clearwater River and Clearwater Lake.
Clearwater worked with PixelSpoke, a Portland-based marketing agency that specializes in web redesigns for credit unions. Together they launched a redesigned website in early 2019; in September 2019, they re-launched the website to reflect the credit union’s new brand, which was spearheaded by design and innovation consultancy Opp/Ed. From the outset of the project, PixelSpoke identified three primary goals: 1) create a values-based banking impact hub, 2) differentiate by being proudly local, and 3) ensure the user experience is fast, easy, and accessible.
For Clearwater, the values truly come first. To that end, PixelSpoke up-ended the typical credit union site and put values first — everywhere. The new homepage is all about the mission and how the reader can get involved, and product pages lead with the positive impact the product has in the local community. It’s not for people who are just looking for a generic banking account, and that’s ok — Clearwater is looking for the people who want to be part of their mission, and this new site is designed to help those people know they’ve found their financial home. It’s not about just opening a checking account, it’s about joining a movement.
In addition to leading with values, Clearwater is proudly local, and wants to make sure its website visitors know it. Woven throughout the site are community impact stories, staff and member testimonials, and local imagery so visitors always know they’re dealing with a local credit union that prides itself on service and impact. Clearwater is passionate about transparency, so PixelSpoke made it easy for visitors to see what the credit union is up to. From easily accessible annual reports, to actual impact numbers throughout the site, to a blog categorized by the local causes the credit union actively works with, it’s obvious that Clearwater walks the walk.
Values, impact, and local connection are all important, but of course, user experience remains paramount. Clearwater wanted to make sure that visitors could intuitively navigate the site and find what they were looking for. With well-organized menus, prominent “join” and “login” buttons, and a seamless mobile experience, anyone can open an account, explore products, or view recent transactions without any heavy lifting required.
Clearwater Credit Union and PixelSpoke look forward to continuing their partnership to further evolve the website and better support values-based banking and the financial well-being of Clearwater members.
About PixelSpoke
PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and worker-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit pixelspoke.com.
About Clearwater Credit Union
Clearwater Credit Union is a member-owned cooperative financial institution with a vision to redefine the role financial institutions play in building thriving, sustainable communities. As Montana’s second-largest credit union, our mission is to be a force for good in banking, in the communities we serve, and in the lives of our members.
