CO-OP Financial Services Introduces CO-OP Total Revelation To Maximize Debit Portfolios

Contact: Bill Prichard
Public Relations Manager
CO-OP Financial Services
800.782.9042, ext. 3450

RANCHO CUCAMONGA, Calif. (May 2, 2011) – CO-OP Financial Services is announcing CO-OP Total Revelation, a new version of its comprehensive portfolio management solution.

The product now includes Revelation Reports, providing pre-built management summaries and custom report templates; Revelation Analytics for high-level data analyses, including alerts, benchmarking and profitability modeling; and Revelation Consultation, outsourced consulting to help credit unions determine cardholder segmentation strategies, profitability analysis and marketing campaign management.

“CO-OP Total Revelation helps credit unions identify avenues to maximize their profitability,” said Stan Hollen, President/CEO, CO-OP Financial Services. “This new version of CO-OP Revelation offers tools to drive issuer and acquirer performance and to help credit unions effectively analyze their data and uncover hidden opportunities to identify new revenue streams.

“The new CO-OP Total Revelation also enables credit unions to understand how legislation and regulatory changes impact their earning potential, which is especially relevant now as the Durbin interchange amendment threatens to limit our industry’s ability to provide low- or no-fee debit programs to members,” said Hollen.

CO-OP Total Revelation provides in-depth insight into credit union members’ ATM and debit transaction behavior and demographics. The product also lowers fraud costs by reducing the time it takes to identify fraud patterns and vulnerabilities. Finally, CO-OP Total Revelation frees up staff from having to create labor-intensive management reports.

According to Erlinda Seib, Electronic Services Supervisor, Christian Financial Credit Union of Roseville, Mich., the new CO-OP Total Revelation will make reporting simpler to interpret.

“CO-OP Total Revelation is an invaluable tool in a variety of respects,” said Seib. “It has helped us make it easy to get transaction data and export raw data into useful reports. The new version of CO-OP Revelation will allow us to generate reports with graphs and charts to make it easy to view report data, compare data on a monthly and annual basis, and analyze card usage distribution and trends.”

Initially introduced in November 2008, CO-OP Revelation is a Web-based application available to CO-OP Debit Signature and PIN clients. For more information about CO-OP Total Revelation, call 800-782-9042, ext. 7140, or e-mail

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., CO-OP Financial Services is the industry leader in access and convenience products for credit unions. Nearing 30 years of credit union service, CO-OP connects credit union members to their accounts through network, payment processing, e-commerce, shared branching and call center services. With more than 3,000 credit union members, 30 million cardholders, 28,000 surcharge-free ATMs, 4,200 shared branch locations and more than two billion annual transactions, CO-OP Financial Services is the nation’s largest credit union service organization, offering the tools, counsel and leadership to help credit unions prosper. To learn more, visit Follow CO-OP on Twitter at: and keep up with industry issues via the CO-OP Insight Vault blog at: 

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