Coester Appraisal Group Changes Name to CoesterVMS

New name brands company’s expanded suite of valuation management services, which includes industry’s first-ever “assisted self-serve” hybrid appraisal management service
June 18, 2012 — Rockville, MD — Coester Appraisal Group, a nationwide provider of appraisal management technology and services, has changed its name to CoesterVMS. The new name was selected to better brand the company’s new, expanded line of valuation management services, which includes the industry’s first-ever “assisted self-service” option, in which CoesterVMS provides appraisal management services in addition to managing the lender’s appraiser panel.

CoesterVMS provides three distinct options for managing the appraisal process:

  • Full-service appraisal management provided by Coester Appraisal Group, a nationwide appraisal management company (AMC)
  • In-house appraisal management with Cloud Control, Coester’s zero-cost “do-it-yourself” appraisal management technology, the only appraisal solution to be built on the platform
  • “Assisted self-serve” appraisal management, the industry’s first and only hybrid service that allows lenders to use Coester’s AMC, while also having CoesterVMS manage the lender’s appraisal panel.

Regardless of the option selected, CoesterVMS ensures lenders 100% compliance with all regulations, guidelines, blacklists and more.
Until CoesterVMS, lenders had only two choices for managing appraisals—outsourcing appraisal management to an AMC or using an appraisal management technology to manage the appraisal process in-house. The all-new assisted self-serve option allows lenders to use Coester’s appraisal management services in conjunction with their own appraiser panels—and have Coester manage the entire process, including management of the lender’s appraisal panel.
“We’re changing the way that the mortgage industry handles appraisals,” said Brian Coester, CEO of CoesterVMS. “Lenders need ways to stay compliant without upsetting their ecosystems or their budgets. No one was addressing their needs, so we stepped up to the plate. Until the assisted self-serve option, no AMC would manage a lender’s appraiser panel. Until Cloud Control, no appraisal management technology was configurable to the user level, and no appraisal technology was 100% free. These advances might upset our competition, but we’re just giving lenders what they’re asking for.”
The primary differences between the CoesterVMS’ full service AMC option and the assisted self-serve option are: (1) lenders using assisted self-serve receive status updates and correspondence through their appraisal management technologies rather than through a dedicated Coester account representative, and (2) lenders using full service delegate all appraisal process functions to Coester, from initial appraisal request through fully compliant UCDP delivery, and are assigned an account representative from whom they can get information on appraisal related issues, questions or updates.
All Coester customers, regardless of service level selected, benefit from Coester’s up-to-date appraiser certification and licensing verification; investor blacklist checks; highly comprehensive appraisal review; compliance verification with all local, state, federal and investor guidelines and regulations; and more.
Coester launched Cloud Control, the only appraisal management software built on the award-wining platform of, in March 2012.
To find out more about CoesterVMS, please visit

About CoesterVMS:
CoesterVMS is a nationwide provider of valuation management technology and services. In 2012, the company launched Cloud Control, the industry’s most customizable web-based valuation management technology and the first solution of its kind built on the award-winning platform of The company also offers valuation management services nationwide and specializes in providing high quality appraisal reports that comply with all industry guidelines and regulations. Headquartered in Rockville, Maryland, CoesterVMS was founded in 1970 as a local appraisal company and has since grown to a formidable nationwide force in the appraisal management segment. For more information please visit CoesterVMS online at

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