DES MOINES, IA (October 21, 2013) -- To perform in-depth analysis of its credit card portfolio, a credit union client of The Members Group (TMG) has engaged TMG data analytics partner IQR Consulting. Collins Community Credit Union has signed on to have IQR’s data analysts review its card portfolio performance. IQR experts then make actionable recommendations for portfolio growth based on the cooperative’s unique opportunities, member methodologies and strategic objectives.
“With IQR’s help and resources, we hope to move our credit card to the top of our member’s wallet,” said Tim Meier, vice president of marketing for Collins Community. “By delivering the right offers to the right cardholders at the right time, we’ll not only achieve growth for our portfolio, we’ll be creating a better credit card product for our members.”
According to IQR Director Karan Bhalla, the process begins with IQR analysts reviewing the historical performance of a portfolio and sharing the trending of the credit union’s portfolios from multiple viewpoints. IQR then provides actionable recommendations to optimize and grow the portfolio. Working with IQR allows the credit union to focus on its core competencies while leveraging IQR for detailed analysis. The partnership also lets IQR clients look at their portfolios from a completely new perspective.
About IQR Consulting
IQR Consulting is a leader in portfolio and financial analytics, reporting, statistical modeling and campaign management. The analysts at IQR are experts in the use of segmentation as a means for highly targeted marketing. With accurate and actionable insights and analysis, IQR helps credit unions, banks and casinos leverage data assets to increase profitability and to better compete against larger institutions. For more information, visit www.iqrdataanalytics.com.
About TMG
The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.