Press
Community Choice Credit Union opens ninth location, rolls out new Member Center approach across southeast Michigan
FARMINGTON HILLS, MI (March 19, 2015) — Community Choice Credit Union is growing, doing away with its teller lines and changing the way people experience financial services by transforming its branches into relationship-focused member centers. The Credit Union debuted the new approach earlier this month with two freshly renovated Member Centers in Milford and Livonia, Michigan, and is opening the doors to a new location on Wednesday, March 25 in Northville, Michigan.
The new Northville Member Center marks the $532 million Credit Union’s ninth location in southeast Michigan and is located in a completely renovated structure, which formerly housed the Northville Township Finance Department.
The member center’s open floor plan departs from traditional bank branches that were constructed with counters and windows separating the teller from the customer, making members less inclined to form relationships with staff. Instead, member centers are open and conducive to relationship building. Members can choose to complete tasks with side-by-side guidance from a personal advisor or at self-serve kiosks.
“Community Choice Credit Union is reinventing the way our members experience financial services by introducing an approach that compliments behavior we’ve observed by our members,” said Alan Bergstrom, Chief Marketing Officer for Community Choice Credit Union. “People aren’t going to their credit union to deposit a check or make a transaction—that’s now frequently done online or on our mobile app. Instead, they’re coming to us for personal financial advice and meaningful conversations. Our member centers promote this type of relationship-focused environment.”
MEDIA OPPORTUNITY
What: Ribbon cutting of new Northville Member Center
When: Wednesday, March 25 at 9 a.m.
Where: 41660 Six Mile Road, Northville, MI
Who: Media, local elected officials, members of the Northville Chamber of Commerce, and Community Choice team members are invited to celebrate.
In addition to the ribbon cutting, Community Choice invites the entire community to get together for an open house from 10 a.m. to 3 p.m. on Saturday, April 25 at the Northville location. The day will include family fun activities, food, prizes, giveaways, as well as several promotions, including $100 for new members who sign up for checking and direct deposit and $100 for financing a vehicle with Community Choice.
About Community Choice Credit Union: Established in 1935, Community Choice Credit Union offers a wide variety of financial products and services for both consumers and businesses. Any individual who lives, works, or worships in the following counties is eligible to become a member of Community Choice Credit Union: Genesee, Lapeer, Livingston, Macomb, Oakland, St. Clair, Washtenaw or Wayne County, Michigan. Since 2008, Community Choice has invested more than $751,285 and 10,961 volunteer hours into its charitable Give Big efforts throughout Michigan. If you’re looking for an experience that’s different from your current banking relationship, let’s get together. For more information, visit CommunityChoiceCU.com.