Today, Kansas City-based CommunityAmerica Credit Union announced “Unbelievable” as their new marketing campaign.
“The unbelievable moments we’re creating in these spots represent moments in life that feel extraordinary, delightful, surprising and rewarding,” said CommunityAmerica Chief Marketing & Strategy Officer Whitney Bartelli. “Moments when your experience feels even better than you expected it to be. Our goal in highlighting these everyday unbelievable moments is to create a relatable analogy of what it feels like to bank with CommunityAmerica. We hope this new campaign will not only make people smile, but will also offer a taste of what it feels like to be a CommunityAmerica member.”
Two TV commercials and new radio spots, created in partnership with CommunityAmerica’s agency of record, Cactus, will debut as a part of the campaign with Kansas City Chiefs quarterback Patrick Mahomes narrating both and featured in one. Both commercials will air tonight during the Chiefs final preseason game on KMBC. They are also available for viewing at CommunityAmerica.com/Unbelievable and CommunityAmerica social media channels (Facebook, Instagram). Throughout the campaign, there will be opportunities to win “unbelievable” prizes on CommunityAmerica social media and within branches across Kansas City.