Contest Winner Announced

For more information contact:                                                                         
Scott Collins, President
Xtend, Inc.
800-327-3478 x183                                                                                    

Grand Rapids, Michigan – January 18th, 2011

In conjunction with an initiative to deliver 500 free outbound calls to members for credit unions in the network, two Grand Rapids, Michigan-based cooperative CUSOs – Xtend, Inc., and CU*Answers, Inc. – sponsored a script-writing contest for credit union staffs.  Jenny Moroski from Royal Oak, MI-based Rome Credit Union was selected as the winner of the contest for her script to help spur auto refinance loan activity.

Jenny comments, “I am thrilled to have been selected as this year’s contest winner.  The success of building ongoing member relationships begins with utilizing all of the available delivery channels, and our CUSO partners at Xtend and CU*Answers make it easier for our credit union to stay on our members’ minds.  We would not be able to do it without the support of our CUSO partners. 

The 500-call campaigns, sponsored by CU*Answers, have been carefully selected to drive member awareness of credit union services, and the scripts from the contests will be incorporated into the execution process by the Xtension Call Center.  Julie Gessner, Manager of Communication Services for Xtend, remarks, “Our marketing specialist and call center teams are always excited to assist our credit union partners.  This year’s program allowed the credit union to pick from twenty campaign options, each designed to drive home the value of membership or the breadth of available services.  Our number one goal is to reinforce for our partners that a targeted, professional call center can have a positive impact on their business plan.  We hope that the 500 calls will just whet their appetite for utilizing their teams and ours to increase the level of member communication.”

About Xtend ( Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 120 credit unions representing more than 800,000 members and $6B in assets.  The CUSO is currently owned by 53 credit union partners.

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