Countryside Federal Credit Union partners with TMG Financial Services to launch new credit card program
DES MOINES, IA (May 24, 2017) — Countryside Federal Credit Union announced it has partnered with top-63 credit card issuer TMG Financial Services (TMGFS) to roll out a brand new credit card program for members of the $153 million New York cooperative. The partnership will allow Countryside to provide their members more value without taking staff away from other key products and strategic initiatives.
“Our mission is to provide members of modest means a place to save and borrow at competitive rates,” said Ben Gasser, president and CEO of Countryside. “The credit card program we are launching will very closely resemble the rest of our product suite. Importantly, cardmembers will be serviced in the manner and in the channels they prefer.”
By partnering with TMGFS, Countryside’s 18-person staff will offer members a competitive credit card product designed and managed by people who understand and value credit union principles. It’s a core competency that TMGFS, a credit union service organization (CUSO), has honed over nearly 10 years in business.
Countryside’s strategic direction for its credit card program aims to earn top-of-wallet positioning with existing and future members. “Building and promoting a successful credit card program in today’s highly regulated and intensely competitive environment requires a partner with the technical know-how and the people-first mindset,” said Gasser. “TMGFS has each of these capabilities, as well as a futurist outlook that is constantly scanning for trends and applying them to payments products. We are confident this lens, accompanied by the high-touch staff training TMGFS provides, will help our employees provide an outstanding cardmember experience for Countryside members.”
TMGFS is owned by the Iowa Credit Union League and was not impacted by the recent sale of its former sister company, TMG, to CO-OP Financial Services
About TMG Financial Services
TMG Financial Services (TMGFS) is known for providing collaborative, innovative and consumer-oriented solutions in the payments industry. With comprehensive credit card programs, products and services, TMGFS ensures financial institutions and member-based associations have the tools to thrive in the competitive financial services marketplace. TMGFS was named one of America’s fastest-growing companies by Inc. Magazine and currently has more than 127,500 credit cards and $198.8 million in assets under management. For more information, visit www.tmgfinancialservices.com.
