Credit union closes more than $2 Million in loans using social media
OSHKOSH, WI (January 7, 2016) — Chatter Yak!, the Oshkosh, Wisconsin based CUSO specializing in marketing, social media, website development and branding shares remarkable results a client is experiencing using Yak! Tracker , their premium lead generation application, which allows credit unions to use social media to generate leads and revenue.
Alcona Area Credit Union has proven ROI by generating nearly 200 new loan leads. In 2015, they closed $2.2 million in loans by generating leads through Yak! Tracker contests. LeAnn Schultz, Director of Marketing for Alpena Alcona Area Credit Union said, “Because of Chatter Yak and Yak Tracker, we are now able to grow an engaged community on social media, but more importantly, we’re generating and closing loans that we previously would not have had. In addition, we’re bringing valuable non-interest income to our credit union’s bottom line and helping our members save more money.”
Credit unions are now proving that a strategic approach to social media marketing is more important than ever. Engagement and Likes are great, but being able to turn your Facebook fans and Twitter followers into new members or new loans (via a loan lead generator app) is an even better reason to use social media. Most credit union marketers show their CEO and Board of Directors metrics that are confusing. But CEOs and Directors don’t want to hear about Likes, follower count, or the extent of your reach. Credit unions should measure these things in order to sharpen their social strategies, but don’t count on them impressing C-level executives.
CEOs care about the health of their credit union. The optimal way to prove ROI with social media, while improving the health of your credit union, is to create a process for lead generation and show how those leads are translating to revenue.
About Chatter Yak!
Chatter Yak! exists as a Credit Union Service Organization (CUSO) designed to assist credit unions in marketing and advertising across traditional and emerging communication channels. It is our aim to make credit unions stand out from other financial institutions. With an emphasis on member engagement both inside and outside of the branch, our products and services focus on the entire member experience. Realizing that the financial industry is extremely competitive, we focus on helping credit unions create long-lasting impressions with their members in order to establish member loyalty and retention. For more information, visit: www.chatteryak.com.