Credit Union ONE hires Chief Marketing Officer

FERNDALE, MI (April 23, 2015) — Credit Union ONE announces that Donna S. Reid has joined the company as Senior Vice President and Chief Marketing Officer.

“Donna brings to Credit Union ONE 20 years of brand management, research, communications, advertising, social media and public relations experience,” said Stephen Grech, Executive Vice President. “Her marketing expertise will support Credit Union ONE’s growth as we continue to provide affordable financial solutions to individuals in a changing market.”

Reid will drive corporate brand positioning, oversee consumer and business marketing communications and media strategies, support product launches, and guide the advertising, public relations, social media, business development and promotional strategies for all Credit Union ONE products and services.

Reid has provided brand and marketing support for brands like, Health Alliance Plan, Sprint and ABN AMRO Mortgage Group for nearly twenty years. She spent six years as the Vice President of Marketing and Communications Strategy at Health Alliance Plan of Michigan, a year as the Area Marketing Manager at Sprint Nextel Corporation and nearly ten years with ABN AMRO Mortgage Group Inc.

A magna cum laude graduate in business administration from Baker College, Flint Mich., Reid also earned an executive leadership certification from Cornell University. She has extensive Six Sigma Champion Training and process management experience, and is a member of the American Marketing Association.

Credit Union ONE, headquartered in Ferndale Michigan for over seventy-five years, offers a wide array of financial services and access to over 30,000 ATM’s nationwide, serving 120,000 members, with eighteen offices in three major metropolitan areas, including Metro Detroit, Grand Rapids and Traverse City. For more information go to or “like us” on Facebook

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