Credit Union Student Choice to host third annual “Empower U”

WASHINGTON, DC (September 5, 2017) Credit Union Student Choice will host the third installment of its Empower U conference Sept. 27-28, 2017, at the InterContinental Hotel Chicago Magnificent Mile. First held in Boston in 2015, Empower U is the first and only learning event in the credit union space to focus on education finance and the expanding role that credit unions are playing in this important market.

“This year’s Empower U conference again features a diverse lineup of presentations that will offer something for everyone with an interest in education finance,” said Michael Weber, Chief Marketing Officer of Credit Union Student Choice. “Not only will the information presented be valuable to credit unions for their private student lending programs – much of it can be applied to other business lines and especially their outreach efforts for the crucial millennial demographic.”

The conference kicks off Sept. 27 with interactive workshops led by Student Choice staff on the topics of portfolio performance and data analysis, compliance, and marketing best practices. The second day will feature expert speakers in the areas of student lending policy, higher education, branding and marketing, economic forecasting, financial education, and workplace student loan assistance programs.

These knowledgeable speakers will deliver messages to Empower U attendees on Sept. 28:

  • Sandy Baum – Senior Fellow, The Urban Institute
  • Pamela Horne – Former Vice President for Enrollment Management, Purdue University
  • Dr. Bill Conerly – Economist and Consultant
  • Gerry O’Brion – Nationally Recognized Branding and Marketing Expert
  • Ryan Foss – Managing Director of Innovation, Filene Research Institute
  • Shann Grewall – Vice President, IonTuition

“We have been thrilled with the overwhelmingly positive response we’ve received from past attendees,” said Jim Holt, Chief Development Officer of Student Choice. “Empower U continues to grow each year and this year we’ve seen tremendous interest with very limited availability remaining. We look forward to filling out our attendee list in the coming days and weeks!”

Event details and conference registration are available at Empower U is a free event for all Student Choice client credit unions. Credit unions who are interested in the event, but do not currently work with Student Choice, are also welcome to attend and should contact for more information.

About Credit Union Student Choice

Credit Union Student Choice is a credit union service organization (CUSO) that positions credit unions as leaders in education finance by offering a comprehensive solution that helps them deliver fair-value private education loans and corresponding financial education to students and families. To learn more, visit


Mike Weber
Chief Marketing Officer
563-599-1193 |

More News