Credit Unions For Kids Adds Young Leaders Advisory Board to Help Chart The Charity’s Future

Contact: Bill Prichard
Public Relations Manager
CO-OP Financial Services
800.782.9042, ext. 3450

RANCHO CUCAMONGA, Calif. (March 9, 2010) – Credit Unions for Kids has created a Young Leaders for Kids Advisory Board to help credit unions expand participation in fundraising events and develop strategies to better engage the next generation of credit union leadership.

The advisory board includes members from credit unions and credit union organizations throughout the United States, according to Samantha Paxson, committee chair, and vice president, marketing, CO-OP Financial Services.

“The board members all represent the credit union movement and hail from different states, different job levels and functions,” said Paxson. “We are working to maximize fundraising results for the Children Miracle Network Hospitals in 2011, and help create an even greater grassroots following for Credit Unions for Kids.”

Committee members include:

  • Nida Ajaz, PTP New Media (CU Swag/CU Grow), Pasadena, Texas.
  • Jaime Crooks, Ohio HealthCare FCU, Dublin, Ohio.
  • Brent Dixon, Filene/Crash Network, Madison, Wis., and The Haberdashery, New York, N.Y.
  • Brooke Gilchrist, Enterprise Car Sales, St. Louis, Mo.
  • Tina Hall, Verity Credit Union, Seattle, Wash.
  • Ronaldo Hardy, La Capitol FCU, Baton Rouge, La.
  • Theresa Hilinski, Filene/Crash Network, Madison, Wis.
  • Jennifer Johnson, CO-OP Financial Services, Rancho Cucamonga, Calif.
  • Jill Nowacki, MaPS Credit Union, Salem, Ore.
  • Samantha Paxson, CO-OP Financial Services, Rancho Cucamonga, Calif.
  • Jessica Perschon-Rhodes, Filene/Crash Network, Madison, Wis., and Washington State Employees Credit Union, Olympia, Wash.
  • Lisa Stokman, iQ Credit Union, Vancouver, Wash.
  • Jenn Wade, PTP New Media (CU Swag/CU Grow), Pasadena, Texas.
  • Audrey Wiggins, PTP New Media (CU Swag/CU Grow), Pasadena, Texas.

“The credit union community has established a wonderful legacy at hospitals across the country, developing fundraising activities that run the gamut from major events to online giving campaigns,” said Joe Dearborn, senior director of development for Children’s Miracle Network Hospitals and Credit Unions for Kids. “With the support of our Young Leaders and the credit union community at large, we look forward to promoting and encouraging credit union events in 2011 that help fund breakthrough research, services and new facilities for children’s hospitals.”

Young Leaders for Kids will provide new ideas and guidance to three 2011 Credit Union for Kids fundraising events. The first is Change a Child’s Life, a loose-coin collecting campaign that runs from now until April 30. At, credit unions can order campaign materials including collapsible canisters to put up in their branches.

The Miracle Jeans Day campaign, which begins Aug. 1 and runs through Sept. 14, will give credit unions the opportunity to engage both members and employees in a pair of fundraising activities.  Members can support the cause by purchasing a special Miracle Jeans Day paper icon while employees can demonstrate their support by making a donation to wear blue jeans on September 14.

Finally, Holiday Icons will run Nov. 1-Dec. 30.

All three of these fundraisers are eligible for matching funds from CO-OP Miracle Match, which credit unions can apply to at

CO-OP Miracle Match is managed by CO-OP Financial Services on behalf of its 3,000 member credit unions. The program awards $1 million in matching funds annually for Credit Unions for Kids events, proceeds of which go to support the life-saving work of a local children’s hospital.

About CO-OP Financial Services

Based in Rancho Cucamonga, Calif., CO-OP Financial Services is the industry leader in access and convenience products for credit unions. Nearing 30 years of credit union service, CO-OP connects credit union members to their accounts through network services, payment processing, e-commerce, CO-OP Shared Branching and call center services. With a total of 3,000 credit union members, 30 million cardholders, 28,000 surcharge-free ATMs, 4,000 shared branch locations and 160 million-plus monthly transactions, CO-OP Financial Services is the nation’s largest credit union service organization, offering the tools, counsel and leadership to help credit unions prosper. To learn more, visit Follow CO-OP on Twitter at: and keep up with industry issues via the CO-OP Insight Vault blog at:

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