MADISON, WI (June 3, 2015) -- Credit union leaders will discover the benefits of a combined sales and service approach and build the foundation for their cultural transformation at CUNA Sales & Service Culture Institute, October 26-28, 2015 in Madison.
“Creating or advancing a successful sales and service culture requires top-down involvement, organizational discipline and a well-designed plan of action. Success is defined not only by how the members respond, but also by how all the staff are engaged in the process. ” says Carla Schrinner, Senior Master Trainer and Implementation Manager, CUNA Creating Member Loyalty. “CUNA Sales & Service Culture Institute provides a step-by-step approach to a sales and service plan that can drive greater results for your efforts.”
Using a proven change management model, attendees explore sales and service culture best practices and generate ideas for their own sales and service initiatives. By focusing their efforts into the institute’s three phases – transition, advancement and high performance – attendees can establish or validate practices that will gain them ways to achieve lasting results.
Highlighted sessions:
· Critical Success Factors for a Value-Driven Sales Culture
· Transitioning to a Sales Environment
· Advancing Your Sales Culture
· Transitioning to a High Performance Sales Culture
· Action Planning
Learn more and register for CUNA Sales & Service Culture Institute at training.cuna.org/ssc.
About CUNA:
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America's credit unions, which are owned by more than 100 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit www.cuna.org or follow @CUNA on Twitter. For more information about credit unions, visit www.aSmarterChoice.org and follow @asmarterchoice on Twitter. Visit the CUNA Press Room for a full listing of media mentions, press releases and resources to stay informed on current events within the credit union industry.