Credit Unions Save Consumers Money – Ad Campaign Highlights ‘Better Banking’ at Credit Unions

For Immediate Release
Contact:  Sarah Turner, Director, Public Affairs
Cell:  410-262-6480
sturner@mddccua.org

COLUMBIA, MD, October 31, 2011 – Credit unions saved Maryland and DC families over $200 million last year. That’s the message consumers will hear about the direct benefits of credit unions in a five-week cooperative ad campaign produced by the Maryland & DC Credit Union Association (MDDCCUA) beginning this week with radio, digital outdoor banners and online spots.  MDDCCUA wants to help consumers who are fed up with high fees to take action and find a credit union to join through its www.whatsinitforme.org website.

“Credit unions offer a better banking option,” said MDDCCUA President/CEO John Bratsakis.  “We want consumers to know that they can rely on credit unions to offer higher returns on savings and lower rates and fees than other financial institutions because credit unions put peoples’ needs before profits,” he added.

The theme of the campaign is simple: credit union membership saves consumers money.  Some radio spots have the tag line: “Get all of the financial services like the big banks, but without all of the fees. Go to whats-in-it-for-me-dot-org to find a Maryland or DC Credit Union that’s right for you and see how much better banking can be!”

Another ad says, “Frustrated with big bank fees?  Credit unions saved Maryland and DC families over $200 million last year.  Find a Maryland or DC Credit Union that’s right for you at whats-in-it-for-me-dot org today and see how you can get more for your money.”

“Recent events in the banking industry have highlighted the value of credit unions and we hope this ad campaign will elevate consumer awareness of that value,” Bratsakis said.

About MDDCCUA

The Maryland and District of Columbia Credit Union Association (MDDCCUA) is the premier regional trade association for credit unions in the state of Maryland and the District of Columbia.  The Association, represents 168 credit unions serving over 2.5 million member-owners, provides member credit unions leadership, innovation, and support in three strategic areas: Advocacy, Community Outreach and Services. 

Credit unions are not-for profit financial cooperatives that are locally controlled and owned by the people they serve.

For more information, visit www.whatsinitforme.org

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