CSCU introduces Portfolio Growth Solutions
TAMPA, FL (August 26, 2015) — Card Services for Credit Unions (CSCU) is now offering members the first phase of the multi-tiered, cost-effective solution called Optimize by CSCU to improve their card programs. Portfolio Growth Solutions is a turnkey marketing program that utilizes products, services and campaigns to increase penetration, activation and usage.
“Portfolio Growth Solutions provides your credit union the opportunity to take advantage of a 12-month turnkey marketing calendar that is planned, developed, coordinated, and implemented by CSCU on your credit unions’ behalf, said Bill Lehman, senior vice president of Portfolio Consulting Services, CSCU. “PGS utilizes proven products, services, and campaigns that increase penetration, activation, and usage as well as stimulate portfolio profitability.”
Core Products & Promotions in PGS include:
Acquisition & Activation Programs
Letter & Statement Checks
Balance Transfer Promotions
Employee Branch Campaign
Usage Sweepstakes
“I appreciate the time and effort put into developing this program,” said Darlene Walker, marketing manager, Armstrong FCU. “I think it will be very beneficial for our credit union and easy for me to integrate into our plans with assistance from CSCU.”
CSCU will be hosting an informative webcast explaining Optimize Portfolio Growth Solutions on Thursday, September 2nd at 2 p.m. ET. To register, visit www.cscu.net/webcast. For more information on Optimize by CSCU, visit www.CSCU.net/Optimize or email optimize@cscu.net.
About CSCU
CSCU (Card Services for Credit Unions) is the credit union industry’s advocate, partner and leader in total payment solutions. Created by and for credit unions, we are driven by the same principles that guide the industry. We work exclusively with credit unions to provide a customized, holistic offering that maximizes value for both credit unions and their members. CSCU’s services and offerings are focused on driving the growth and success of our 2,300 member credit unions whose cards utilize the FIS card processing platforms.
