CU Direct appoints Brian Hamilton President of CU Direct Connect
Executive brings extensive track record of consumer lending and product innovation strategy, development and execution to new position
ONTARIO, CA (July 2, 2020) — CU Direct, the nation’s leading developer of lending software technology for the credit union industry, has appointed Brian Hamilton as the president of CU Direct Connect, a subsidiary of CU Direct.
A 27-year veteran of the credit union and financial services industries, Brian Hamilton joined CU Direct in 2017 as the vice president of innovation, where he has led the company’s research efforts on emerging trends and product innovation.
Hamilton has been instrumental in establishing and executing key initiatives across all facets of consumer lending operations, including development of groundbreaking online applications, custom scorecards, loan origination systems, and next-generation member experience.
“CU Direct Connect has been a valuable partner in indirect lending for over 17 years and serving more than 90 clients,” noted Brian Hamilton. “I couldn’t be more excited to go on this journey with our lenders and partners. We have a fantastic platform to build from, as our superior technology and versatile domain expertise can help to level the playing field for lenders on multiple fronts.By extending organic workforce capabilities, lenders can drive operational efficiencies, explore new ventures with less risk, and quickly respond to shifts in the market like never before.”
“Brian brings a combination of strategy and operational expertise to help position CU Direct Connect as the most recommended provider of outsourced loan processing services to our credit union customers,” said Tony Boutelle, president and CEO of CU Direct. “He will be an invaluable asset as we continue to grow the CU Direct Connect brand and create new differentiated value for our credit unions, dealers and members.”
Prior to joining CU Direct, Hamilton served as chief credit officer at BlueYield and senior vice president of lending at Placer Sierra Bancshares, as well as vice president of lending at SchoolsFirst, First Tech CU, and the Golden 1 Credit Union. Most recently, he was vice president of lending at UNIFY Financial.
Brian Hamilton holds a Bachelor of Science in management and an MBA in Digital Innovation and Information Systems from Pepperdine University.
Brian Hamilton
About CU Direct
CU Direct has been a lending technology leader for 25 years, helping credit unions fund $368 billion in loans. An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions and 15,600 auto dealers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics, marketing and CRM, auto shopping and business process outsourcing. For more information, visit cudirect.com. Connect with CU Direct on Twitter and LinkedIn.
