CU Realty Services now offers its real estate marketing platform to smaller credit unions

New, cost-effective service level enables more credit unions to provide real estate tools with cash incentives to members.

SCOTTSDALE, AZ (August 12, 2019) — CU Realty Services, the largest real estate credit union services organization (CUSO) in the United States, now offers a streamlined version of HomeAdvantage®—its turnkey real estate marketing platform—to credit unions with smaller member bases under 40,000.

HomeAdvantage helps credit unions build stronger member relationships by delivering a one-stop, home-buying and selling experience. The platform features an online real estate search portal where members can access active MLS listings, neighborhood research tools and a network of local, reputable real estate agents. When members use one of those agents to close on a property, they qualify to earn Cash Rewards equaling 20 percent of the agent’s commission. The average member saves more than $1,500 per transaction.

Until now, HomeAdvantage has been implemented primarily by larger credit unions focused on using the platform as a strategy to attract, nurture and close mortgage leads. This new service level is ideal for smaller credit unions seeking to add time- and cost-saving benefits to members interested in buying and selling homes in their communities. It offers a simple plug-and-play implementation to get the basic tools of HomeAdvantage up and running quickly.

“We’re very excited to now be a value-added partner to credit unions of all sizes,” says Tina Powers, chief operating officer for CU Realty Services. “This new service offering means that more credit unions than ever can help members save money on one of the most expensive transactions in their lives.”

The first credit unions to take advantage of this new offering are:

  • Cascade Federal Credit Union (Kent, Washington): 9,200 members, $303M in assets
  • Education First Credit Union (Columbus, Ohio): 13,100 members, $113M in assets
  • Freedom Federal Credit Union (Bel Air, Maryland): 32,000 members, $306M in assets
  • Kane County Teachers Credit Union (Elgin, Illinois): 21,100 members, $257M in assets.

About CU Realty Services

CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. The CUSO works with more than 120 credit unions and mortgage CUSOs in 24 states to offer its turnkey real estate marketing platform, HomeAdvantage. Through the program, credit union members can search for homes, research neighborhoods, calculate costs of homeownership, connect to experienced real estate agents and qualify to earn HomeAdvantage Cash Rewards. By offering this program to members, credit unions are able to attract, identify and engage more home buyers, and consequently close more loans. To learn more, please visit


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