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CU Realty Services releases new eBook

Empirical data analysis confirms connection between early outreach and a surge in mortgage closings

SCOTTSDALE, AZ (March 1, 2016) — What’s the fastest way for credit unions to increase their purchase mortgage volume? The answer to this age-old, industry-wide question—and many others—can be found in a new white paper released by CU Realty Services, the no. 1 real estate services CUSO in the U.S.

The new 12-page eBook, “Increasing Your Purchase Mortgage Market Share with Real Estate Services” pairs critical real estate and mortgage data together to present a case for real estate advocacy. CUs will also find answers to vital questions like these:

Why isn’t traditional mortgage marketing working?
How can real estate advocacy help CU’s reach more buyers?
Who is the First Point of Contact in real estate and why is it important?
What are home buyers really shopping for and how can CUs leverage that?

“We’re watching the trends in home buyer behavior, and what we’re learning is simple: buyers want homes, not mortgages,” said Tandy Vincent, Director of Marketing at CU Realty. “Buyers are turning to the Internet to start their search and find ease of use in one-stop shopping. Savvy credit unions who want to be in front of more home buyers—more of their members—should download this.”

The eBook pairs CU industry data with profiles of success to present a marketing model that can be easily replicated by other CUs. To download the eBook, click here or paste this into your browser www.curealty.com/grow.


About HomeAdvantage

HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their mHomeAdvantage provides real estate services that helps lenders build their purchase mortgage business while saving their borrowers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When lenders offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans (with an average of an 80% pull through rate) and giveback to borrowers in the form of Cash Rewards.embers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.

Contacts

Rachel Brown

rbrown@synergy-pr.com

314-266-7035

 

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