SCOTTSDALE, AZ (June 23, 2014) -- Helping credit union members make one of the most important financial decisions of their lives – buying or selling a home – just got easier. CU Realty Services, the leading provider of real estate services to credit unions, has unveiled both a new online member center for its comprehensive HomeAdvantage program and a new corporate website.
Previously accessible at www.curealty.com, the CUSO’s new member center was launched with a new domain that aligns with its brand strategy, www.mycuhomeadvantage.com. According to Mike Corn, CU Realty Services President/CEO, the new site boasts a more streamlined user experience and an enhanced look and feel. It also offers many new and improved co-branding opportunities for CU Realty’s clients. Credit union members use the site to search for homes, research neighborhoods, view past home sales and gain access to a network of hand-picked, experienced Realtors.
CU Realty’s corporate website, still located at www.curealty.com, has been revamped with fresh content, as well as a new design and layout. Credit unions interested in finding out more about CU Realty and HomeAdvantage will find more information at their fingertips, such as webinars, white papers, case studies and the CUSO’s blog, titled Point of Contact.
“We’ve spent a lot of time developing the brand platform for HomeAdvantage. It was a natural evolution to finally put it out there on a domain name that carried its namesake,” Corn said. “There were many benefits, including brand awareness, accessibility and the users’ overall experience. And the response has been very positive.”
Currently, CU Realty Services works with more than 100 credit unions in 21 states. To learn more, visit www.curealty.com or www.mycuhomeadvantage.com.
About CU Realty Services, LLC
CU Realty Services provides real estate services to credit unions across the nation, helping them increase their purchase mortgage business. Launched in 2001, the CUSO has worked with more than 100 credit unions and thousands of their members. CU Realty’s range of web-based tools helps homebuyers find homes, research neighborhoods, calculate costs, connect to experienced real estate agents, and earn a rebate. By offering this program to members, credit unions are able to achieve significant increases in their purchase mortgage business. For more information, call Tina Powers, (800) 203-9014 ext. 104, email tina@curealty.com or visit www.curealty.com or www.mycuhomeadvantage.com.