CU Solutions Group (CUSG), a technology and marketing CUSO, and NestReady, a technology firm that puts lenders at the center of the homebuying journey, have developed a new partnership that gives CUSG the exclusive credit union industry rights to NestReady solutions. As part of the agreement, CUSG is also investing in the company, and will expand and enhance the delivery of NestReady solutions to credit unions.
NestReady offers full, end-to-end solutions for every aspect of the home buying experience and can be seamlessly integrated into a credit unions mortgage lending process. Benefits for credit unions include earlier relationship-building with home buyers, detailed member insights, better targeting, higher conversions and substantial savings on mortgage brokers’ referral fees.
Other benefits include:
- Digital brand engagement growth with high-quality audiences and increase in organic homebuyer traffic
- Membership increase through cross selling
- Machine learning powered customer intent-based marketing
- Artificial intelligence (AI) powered sales activities automation
- Loan officer personal real estate platforms
- Homeownership engagement platforms for next move identification;
- CRM integrated actionable insights
- Mobile first technology
"It has long been CUSG’s mission to provide credit unions with solutions that enable them to better serve their members, especially at pivotal life decisions such as purchasing a home,” said Dave Adams, president/CEO of CU Solutions Group. “In today’s changing market, credit unions are always looking for new and valuable resources to help their members. Our partnership with NestReady will enable credit unions to offer members Zillow-like home pricing services while making credit unions more likely to secure the mortgage loans associated with these decisions.”
CU Solutions Group is a credit union industry leader in providing technology, marketing, HR performance and strategic advisory solutions to more than 3,400 clients nationwide. CUSG will leverage its existing product suite and client base to coordinate marketing and sales of NestReady solutions.
“Using AI and machine learning to create transparent environments that allow loan originators at credit unions and real estate professionals to collaborate will create a stellar homebuying experience for members,” said Mauro Repacci, co-founder and CEO of NestReady. “Our platform eliminates pain points in the homebuying process and gives loan originators the chance to deepen their relationship with members.”