As part of the 2023 strategic planning process, CEO Dave Adams announced that CU Solutions Group (CUSG) has streamlined its management structure and product focus for 2023 and beyond saying, “this new focus on eight core offerings plus five outside investments will help CUSG meet client needs in areas of Martech, HR Performance and Consumer Rewards both for credit unions as well as in other small business sectors. We have already validated this with our HR performance solutions that are used by over 700 credit unions and over 1,000 other businesses. This diversification and product scale only strengthens CUSG’s ability to serve our core credit union industry market more effectively.”
Creation of Martech Solutions, LLC
Effective October 1, to focus on scalable technology-driven marketing solutions for CUSG’s clients, the technology and marketing solutions LLC structures will now be combined to form the CUSG Martech Solutions, LLC. This division will house three of CUSG’s eight core solutions, Web Design and Hosting, CUBE TV Studios, and a member/customer experience product, MemberXP. Other investments in this category include Marquis, CalcXML, WHITE64, and Think|Stack, with plans to source and invest in other compatible Martech companies.
Management Realignment and Promotions
Effective with these changes, CUSG’s current Chief Investment Officer Mike Wallace will take on the new COO role of Martech Solutions with David Dean becoming CUSG’s new Chief Investment Officer, charged with sourcing new private investments for all three divisions of CUSG, Martech, HR Performance, and Consumer Rewards.
Chief Technology Officer Tim Bohlman and current technology solutions staff will refocus on providing internal technical support for these and all other CUSG solutions including the highly successful CUSG Performance Solutions core products of Performance Pro, Compease, and The Learning Center (TLC) as well as Love my Credit Union Rewards (LMCUR), and Save to Win in the Consumer Rewards division.
Aaron Adams was recently promoted to EVP/COO to oversee CUSG’s Martech and Performance Solutions offerings and CTO Tim Bohlman. Paul Marston was promoted as COO of CUSG Performance Solutions and Mike, Tim, and Paul will report directly to Aaron.
Lisa Rizk has been promoted to EVP and Chief Revenue Officer for CUSG. As such, Lisa has additional sales oversight and will continue to manage sales and marketing for the organization and oversee the Consumer Rewards division, including the Love My Credit Union Rewards (LMCUR) and Save to Win prize-linked savings programs, two core solutions of CUSG.
Through investments and future product enhancements, CUSG will also position its branding, product features, and distribution partnerships to serve sectors outside the credit union industry. It has done so successfully with over 1,000 businesses using Performance Pro, Compease, and TLC.