CUAD Announcing Awareness Campaign in Two News Conferences

Shawn Brummer                  
Communication Specialist
Credit Union Association of the Dakotas
1-800-279-6328, ext. 3966 or 701/220-2200

Bismarck, ND – The Credit Union Association of the Dakotas (CUAD) will be announcing the launch of the much anticipated “We’ve Been Waiting for You” awareness campaign at two news conferences in North Dakota this week.

At the conferences, which will be held in Bismarck and Fargo, CUAD’s Robbie Thompson, President/CEO and Kristie Heit, Director of Strategic Initiatives, will announce the strategy that CUAD has developed with Member Tree Consultants, a division of H2M of Fargo, ND.

The strategy will incorporate targeted mass media tied with community visits throughout North and South Dakota by CUAD staff, supplemented by a robust social media effort.  

Through this campaign, CUAD will convey the message that credit unions offer similar services to banks, but with better service; that consumers are likely eligible for membership in one or more credit unions; that credit unions have money to lend; and that there is a credit union closer than you think.  

Headquartered in Bismarck, ND, the Credit Union Association of the Dakotas (CUAD) is the professional trade association serving 71 credit unions in North and South Dakota with assets in excess of $4.2 billion and serving nearly 450,000 credit union members. For more information about CUAD visit our website at www.midamericacua.coop.

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