CUAD earns All Star Award
BISMARCK, ND (April 4, 2018) — Credit Union Association of the Dakotas (CUAD) is excited to announce they have been named a 2017 All Star Award winner for the fourth consecutive year by Constant Contact, an Endurance International Group company and a leader in email marketing solutions. The annual award recognizes the most successful 10 percent of Constant Contact’s customer base, based on their significant achievements using email marketing to engage their customer base and drive results for their organization during the prior year.
CUAD uses Constant Contact to launch their daily e-newsletter, the Memo. With an overall average open rate of 30 percent and an average click rate of 45 percent, the association’s newsletter is far above the industry average. In addition, CUAD maintains a lower than average bounce rate.
“We are pleased to be recognized by Constant Contact for achieving these strong results while engaging with our members,” says Jeff Olson, CUAD’s President/CEO. “It’s important for our members to receive these daily updates, as the political and regulatory environment changes almost daily. Constant Contact’s tools have helped us to deliver our important daily news in a timely, economical, and ecological way that is in line with our overall goals,” he added.
Small businesses and nonprofits using Constant Contact’s email marketing tools are eligible for this award. Criteria used to determine this year’s winners included: Level of engagement with email campaigns; Open, bounce, and click-through rates; Use of social sharing features; Use of mailing list sign-up tools; and Use of reporting tools.
About Credit Union Association of the Dakotas
The Credit Union Association of the Dakotas (CUAD) is the professional financial trade association serving 71 credit unions that employ 2,200 individuals in 221 branches. With more than 500,000 members in North and South Dakota, Dakota credit unions have assets in excess of $7.6 billion and currently are providing Dakota consumers with over $5.2 billion in loans while safely housing more than $6.6 billion in savings. In our mission to help credit unions succeed, CUAD plays a key role in growing membership and helping to provide service excellence to members from offices in Bismarck, ND and Sioux Falls, SD. For more information about CUAD visit our website at www.cuad.coop.
The Credit Union Foundation of the Dakotas’ purpose is to build community awareness of Dakota credit unions through support of children’s charities; community and social impact organizations or projects; financial education and financial literacy programs through the credit union chapter system; and to provide higher education scholarships throughout our service region in North and South Dakota.
