CUNA’s Community Credit Union Committee Releases Whitepaper – The Credit Union Branch Manager: A New Leader for a New Era

Mark Wolff – CUNA Communications; (202) 508-6764;
Amy Nigrelli – CUNA Marketing; (608) 231-4246;

MADISON, Wis. (March 22, 2011) CUNA’s Community Credit Union Committee today released another timely and relevant whitepaper titled The Credit Union Branch Manager:

A New Leader for a New Era, which offers insight on the key forces that are changing the role of the branch manager and how credit unions should react to these changes.  The paper outlines critical expectations for the next-generation branch manager and the skill sets that must be developed to meet these expectations.

The digital shift is happening at a scale that is beginning to throttle the traditional retail banking model and the role of branch manager is going to change forever as credit unions see continued proliferation of mobile channels and the usage of e-payments.  With this unprecedented behavioral shift by the consumer, financial institutions are struggling to determine where the brick and mortar branch fits into a future-looking business model and what role a branch manager will play in the growth and success of their organizations.

The evolution of both the branch and the profile of the branch manager will be a difficult and volatile challenge for credit union executives. It will be a major topic during strategic planning, annual budgeting and the ongoing execution of the organization’s growth plans.

The CUNA Community Credit Union Committee was formed in 2006 to provide support for the growing group of community credit unions.  The committee’s purpose is to support and service community credit unions and credit unions considering a community charter through: representation of community credit unions’ unique legal, legislative and regulatory needs; and education, resources and information.

 To download a free copy of The Credit Union Branch Manager: A New Leader for a New Era, visit

For additional educational opportunities, attend CUNA Community Credit Union & Growth Conference October 24-27, 2011 in San Francisco, CA. Visit for more information.

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