CU*OverDrive Sets Record Numbers

Scott Page, EVP
800-327-3478, ext. 103
spage@cuanswers.com

Melinda Haehnel, VP of Marketing & Public Relations
800-327-3478, ext. 138
mhaehnel@cuanswers.com

GRAND RAPIDS, MI – July 3, 2012 – West Michigan-based data processing CUSO, CU*Answers, announced that its CU*OverDrive marketing service had hit record numbers in 2012. In addition to the 35 CU*Answers credit unions that had implemented the marketing service, an additional 30 had taken advantage of the free quarterly contests meant to drum up member interest.

In the first 6 months of 2012, CU*OverDrive produced over 500 contest posters, 320,000 contest statement inserts, 1,500 CU*OverDrive posters, and 800,000 CU*OverDrive statement inserts! These numbers, coupled with the large amount of traffic to OverDrive-related ads in CU*Answers’ online banking solution, It’s Me 247, demonstrate a renewed interest by credit unions in a more aggressive and effective marketing solution.

A CU*Answers spokesperson added that the 2013 campaign would be ready soon, and credit unions seeking more information can find it at http://marketing.cuanswers.com/.

About CU*Answers, Inc.
CU*Answers offers expertise in implementing technical solutions to operational needs, and is a leader in helping credit unions form strategic alliances and partnerships. CU*Answers provides a wide variety of services for credit unions including its flagship CU*BASE® processing system (online and in-house) and Internet development services featuring It’s Me 247 online and mobile banking. Additional services include web development, network design and security, and image check processing. Founded 40+ years ago, CU*Answers is a 100% credit union-owned CUSO providing services to credit unions representing nearly 1.5 million members and $10 billion in credit union assets. For more information, visit www.cuanswers.com.

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