CUSOs Partner Again to Drive Member Demand

Scott Collins, President
Xtend, Inc.
800-327-3478 x183

Grand Rapids, Michigan – December 9th, 2011

In a web conference earlier this week, Xtend, Inc.and CU*Answers, Inc., two Grand Rapids, Michigan-based multi-owned cooperative CUSOs, announced that for the third straight year they would be collaborating on a “500 Free Call” offer to their nearly 200 credit union owners and clients across the country.  As in previous years, credit unions can choose from a library of targeted lending or general member outreach campaigns, as well as the preferred timing during the first three quarters of 2012. 

“Before we even completed the calls from the 2011 campaign, the two CUSO teams were already brainstorming on how we could make this coming year an even bigger success,” says Xtend President Scott Collins.  “Each year the offering has grown in both popularity and effectiveness.  The 2011 call program was utilized by more than sixty (60) credit unions, which was nearly three times the first-year participation.  I believe that sharing the success we are having with their peers across the board has warmed many CEOs and boards to the concept of proactively contacting members.  Our contact and lead ratios have increased steadily and member response has been overwhelmingly positive, so we expect the 2012 program to be our most successful yet.”

Collins noted that his teams have already signed up over a dozen credit unions and that calls were slated to begin in mid-January. 

About Xtend (

Xtend, Inc. is a 100% credit union-owned CUSO formed in 2002 with headquarters in Grand Rapids, Michigan.  Xtend provides a wide array of managerial, operational, marketing, technical planning and consulting services for credit unions of all sizes.  In short, Xtend is an aggregation point for shared resources that allows credit unions to deliver products and services more cost-effectively.  Their strategic offerings include bookkeeping services, member contact services, back-office mortgage services, partnered liquidity opportunities, shared branching, compliance monitoring, and insurance services.  Xtend provides services for over 140 credit unions representing more than 750,000 members and $6.9B in assets.  The CUSO is currently owned by 62 credit union partners.

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