cuStrategies’ CSA training saves Community Choice CU Members $600,000, winning Dora Maxwell Award

Community Choice Credit Union saves members more than $600,000 in interest via cuStrategies’ Credit Score Analysis training program, winning industry awards.

MONTGOMERY, AL (December 1, 2016) — Lending, business development, and leadership strategies firm cuStrategies’ has helped Community Choice Credit Union ($56 million; 6,508 members; Commerce City, CO) members save more than $600,000 in interest payments over three months. As a result, Community Choice has recently won Mountain West Credit Union Association’s Credit Union of the Year and the prestigious Dora Maxwell Award.

According to Community Choice Credit Union CEO Rainy Thoen, her credit union has worked with cuStrategies’ President/CEO Celeste Cook for the past two years coaching the staff on various member services and business development strategies, as well as providing a lending program focused on further developing the credit union’s underserved market, while enhancing service to all members.

As for the CSA training, Thoen says she and her staff believe it’s the best service change they have made in 20 years. “This program has helped us to save our members over $600,000 in interest over six months,” she says.

Community Choice submitted this program as a key component to serving its membership to the Mountain West Credit Union Association, resulting in the organization’s Credit Union of the Year win. The credit union also won the Dora Maxwell Award as a result of these member savings.

“These are wonderful honors, but when it is all said and done, the real honor is in how we are fulfilling our vision of people helping people,” Thoen adds. “This program has paid for itself on so many levels. We are making a difference in our member’s lives while creating lasting financial stability for our credit union.”

“We couldn’t be happier and more proud of the team at Community Choice,” states cuStrategies President/CEO Celeste Cook. “They have all worked so hard and are now seeing the rewards of their efforts, becoming an even brighter resource in their community for financial management. We look forward to helping them continue building this momentum into next year and beyond.”

About cuStrategies

Celeste Cook is founder and President/CEO of cuStrategies LLC. As a credit union industry strategist, Cook provides strategic planning services, consulting services, and training programs to the credit union industry. She is also a keynote and motivational speaker in addition to a consultant and trainer. Cook has served as an industry expert, motivational, and keynote speaker for national credit union associations as well as credit union leagues nationwide. She has worked in the credit union industry for more than 20 years and has been a professional speaker and trainer for more than 15 years. She previously worked for a $1.6 billion credit union in Atlanta, Georgia, and worked as a consultant and trainer with Rex Johnson of Lending Solutions Consulting. For more information, visit:


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