Cy-Fair Federal Credit Union announces selection of new VP of Marketing and Business Development
PLANO, TX (August 10, 2016) — Cy-Fair Federal Credit Union has a new vice president of marketing and business development. Credit Union Resources conducted an intense regional search and, as a result, Shawn Orthober was selected to fill the position at the $225 million dollar credit union effective Monday, Aug. 22, 2016.
Orthober brings 10 years of marketing experience and six of those years within the credit union industry. The executive management team at Cy-Fair is confident Orthober will drive creativity and market growth for the credit union.
Orthober comes to Cy-Fair from 3M where he was the digital marketing coordinator lead. He was responsible for directing and coordinating more than 40 marketers and multiple agencies across five 3M electronics and energy divisions. Orthober managed SEM campaigns, with one large-scale optimization triggering 113,434 more visits, a 12 percent increase in conversion activity, and a reduced average cost-per-click (CPC) for $66,735 in savings.
Previously, Orthober was the marketing manager at Texas DPS Credit Union. Orthober led the strategic direction of integrated marketing and content initiatives at the credit union and directly impacted a 40 percent growth in overall financial assets through targeted campaigns.
Orthober holds a Bachelor of Science in marketing from Western Kentucky University in Bowling Green, Kentucky. Additionally, he is AACSB International accredited.
About Credit Union Resources, Inc.
Credit Union Resources is a service corporation that provides industry-leading solutions and expertise to credit unions across the country. Credit Union Resources is a part of the Cornerstone Credit Union League, a regional trade association representing the interests of credit unions in Arkansas, Oklahoma, and Texas.