DBSI honored twice by the 2016 CUNA Diamond Awards for creating banking’s best in digital signage content

Two DBSI clients, California Coast Credit Union and Technology Credit Union take home CUNA Diamond Awards for captivating digital signage campaigns created by DBSI's Digital Signage Agency

CHANDLER, AZ (June 1, 2016) — DBSI, a banking transformation expert in branch optimization, retail design, technology, construction and digital signage, was recognized for creating the best credit union digital signage content, helping two clients take home a 2016 CUNA Diamond Award. Considered the most prestigious annual credit union industry competition with more than 1000 entries, both Technology Credit Union and California Coast Credit Union were selected for creative excellence and outstanding results for DBSI created campaigns.

Technology Credit Union, a 70,000+ member, $2 billion California credit union, took home top honors, winning “Category’s Best” for the Point of Sale Display & Retail Merchandising category. Included in the award winning entry were the Interactive Touch Screens and Wall Murals DBSI developed and deployed across Tech CU’s newly redesigned branches.

“Working with DBSI’s digital team was a great experience. They helped us choose the right hardware and design the award-winning digital signage content in our new branches. We would highly recommend working with DBSI’s digital team,” enthused Kate Duggan, SVP of Marketing at Tech CU.

California Coast Credit Union, a 140,000+ member, $2 billion California credit union, won honors in the Financial Education category for the “Financial Scoops” DBSI developed and deployed in the San Diego State University campus branch, helping to educate students on being financially smarter.

“Financial education and delivering a better branch experience are two important values we want to offer our members,” remarked Kathy Cady, California Coast CU’s COO.  “DBSI’s Digital Signage Agency helped us create and deliver both through digital signage deployed at our SDSU branch.  The content and the way it’s delivered are spot-on.  It’s appealing, eye-catching, and right on brand. We are thankful to have found such a great partner to help with our branch marketing strategies.”

John W. Smith, DBSI’s CEO echoed in the excitement. “Digital Signage isn’t just about putting up screens and expecting results.  It’s about helping consumers discover how financial institutions can improve their lives. We only create and recommend things that work. Seeing our clients’ successes and positive outcomes validate our strategic approach to creating digital signage content.”

Of course, it is a showing that vibrant, strategically placed content is a differentiator.  Content creating content focused on content works.”

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About DBSI

DBSI helps banks and credit unions create highly efficient, profitable branch and headquarters spaces with a uniquely smarter experience. Founded in 1998, DBSI celebrated its 20-year anniversary in 2018. Along the way of helping more than 950+ financial institutions, DBSI has received numerous awards, including being named one of Inc. 5000's fastest-growing companies, Top Design Firm, Most Admired, and Most Innovative. DBSI is headquartered in Chandler, Arizona, and provides comprehensive banking transformation services such as design-build, technology, digital signage, and facilities maintenance to solve some of banking's biggest challenges. For more information, please visit


John W. Smith

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