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DCUC launches video ad campaign in nation’s capital protecting the Credit Union tax status

WASHINGTON, D.C (May 1, 2025) |

Today, the Defense Credit Union Council (DCUC) has launched a new  geofencing advertisement campaign to reach policymakers and legislators throughout the  Capital region. Funded by DCUC’s Defending Credit Unions National Advocacy Fund, this  campaign reaffirms the importance of preserving the federal tax status of credit unions.  

DCUC’s campaign, a video short highlighting this critical issue, spotlights the critical role credit  unions have in their communities by providing essential financial services and access,  especially when supporting the unique challenges faced by service members, veterans, and  their families,  

The ad warns that eliminating or altering the long-standing tax exemption could hinder credit  union's capacity to fulfill their mission. 

Whether it's providing loans during deployments, offering financial education tailored to military  life, or shielding families from predatory lending, credit unions serve as a lifeline to those who  protect our country. 

“Through this campaign, we're making sure the voices of military families are heard loud and  clear,” said Anthony Hernandez, DCUC President/CEO. “Taxing credit unions may seem like a  policy shift on paper, but in practice, it risks cutting off a critical support system for those who  serve. We're calling on lawmakers to preserve what Congress has recognized for decades  serves a critical purpose, and protect the very institutions that stand behind our nation's  defenders.” 

“The credit union tax exemption isn’t a loophole — it’s a reflection of our not-for-profit mission to  serve members, not shareholders. For defense credit unions, this means delivering trusted,  affordable financial services to the men and women who wear our nation’s uniform, as well as  their families and veterans,” says Jason Stverak, DCUC Chief Advocacy Officer. “Preserving  this exemption ensures that credit unions can continue to provide lower fees, better rates, and  vital community programs that benefit millions of Americans.”

“DCUC is proud to lead the charge in defending this foundational policy. Through our National  Advocacy Fund, we’re not just raising awareness — we’re producing compelling materials, like  our latest video, that remind policymakers what’s at stake,” added Stverak. “We thank our  members and partners for their unwavering support, and we call on Congress to stand with  credit unions and protect the tax status that allows us to put people before profit.” 

DCUC and its member credit unions continue to advocate for the military community through location outreach of financial services that align with their distinct needs. DCUC’s campaign is  part of an ongoing effort to ensure credit unions and their members' stories remain front and  center in the national policy conversation. 

For more information, please contact Jason Stverak at jstverak@dcuc.org and visit  dcuc.org/advocacy.

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