DeepTarget and MDT strengthen partnership

CUSO and FinTech company extend partnership to provide credit unions with smarter digital marketing and sales solutions

MADISON , AL (June 4, 2019) — FinTech company DeepTarget Inc. today announced that it has extended to the year 2021 its longtime partnership with Member Driven Technologies (MDT), a CUSO that hosts the Episys® core platform from Symitar® to provide a private cloud alternative for core processing and IT needs.

Since its inception in 2003, MDT’s modern, service-first approach to outsourcing has enabled credit unions to gain efficiency and reduce costs while maintaining control.  In addition to hosting the Episys core platform, MDT hosts dozens of other sophisticated IT solutions that allow credit unions to offer a wide range of advanced products and services to their members. MDT and DeepTarget, a FinTech company that enables credit unions to engage their members digitally to drive loyalty, leads and revenue, will continue their partnership to help credit unions provide competitive digital offerings to their members.

Michigan-based Wanigas Credit Union is a mutual customer who has experienced impressive results with DeepTarget.  With assets of $331 million and 26,000 members, they were recognized in mid-2018 with DeepTarget’s Ad of the Month for their consumer lending campaign, which yielded 165 loan openings in just three months.  Theresa Santana, the credit union’s director of marketing, explained, “We have been using DeepTarget for almost a year now in both our online and mobile banking channels, and our ability to deliver promotions within these two channels with specific member targets and personalization has resulted in strong responsiveness and directly impacted sales. This success reinforces that our members are engaging with us more than ever through our online channels and we must be present there to best serve their financial needs. DeepTarget has been a key partner in
our success.”

DeepTarget experienced a more than 200 percent year-over-year increase in sales transactions across its client base relative to the beginning of the year. Monthly, DeepTarget delivers more than 123 million impressions and has experienced up to 11,400 new loans/products for its partner community banks and credit unions realizing a response rate of 40X of the industry standard.  Significant investment in the technology platform and open API design is resulting in dividends allowing credit union clients to “Design Once and Engage Everywhere” as members bank using multiple digital channels – including Online Banking Systems, Mobile Banking Systems, PFM, Account Opening, Lending, Social Environments, and Kiosks.

MDT offers modern digital technology to enable their credit union clients’ members to perform virtually any secure banking function anytime, anywhere.  The CUSO helps credit unions leverage the wealth of data available to them and provides valuable expertise on using the data for actionable insights. By working with DeepTarget, they support credit unions in leveraging member intelligence to target and personalize offers to individual members, resulting in an increased qualified leads, new loan product sales, deposit growth and strengthened member loyalty.

“We have a productive relationship with MDT as we share a common digital vision for the credit union industry. I am excited about strengthening our relationship as we look ahead to an expansion in the digital channels that we are able to support together.  MDT supports credit unions with advice and expertise to capitalize on their digital assets and drive member engagement and revenue,” said Jill Homan, President of DeepTarget Inc. “We look forward to an exciting future of innovation and integration to help our mutual customers achieve strong returns and ROI.”

About DeepTarget Inc.

Powering the digital communication revolution for credit unions and banks with Growth as a Service™ (GRaaS™), DeepTarget enables their growth of assets - deposits & loans, revenue, new members/customers, digital users, account holder relationships & loyalty and more. GRaaS™ is backed by a risk-free money-back guarantee and powered by their patented DXP currently deployed by 100s of FIs. GRaaS™ combines a skilled labor force and best practices to utilize data and AI insights from multiple data sources for a seamless, meaningful communications experience wherever, whenever and however their consumers bank.  For additional information visit and follow them on LinkedIn.

Member Driven Technologies

MDT hosts the Episys® core platform from Symitar® to provide credit unions with a private cloud alternative for core processing and IT needs. The CUSO’s service-first, hybrid approach to outsourcing enables credit unions to boost efficiencies and security and reduce costs while maintaining a high level of control. In addition to hosting the Symitar Episys platform, MDT also hosts dozens of seamlessly integrated solutions to run the entire institution, including digital banking, payments, lending, security, continuity and regulatory services. MDT serves credit unions representing more than $22 billion in assets and approximately two million members.  Visit or follow @memberdriven for more information.


Cristi Murray
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Alex Arango

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