DeepTarget announces quarterly company update with strong partnerships, multiple new customers, product release and team development
Company delivers record new bookings for DeepTarget OLB and Mobile during the month of June 2016
MADISON , AL (July 14, 2016) — DeepTarget Inc. today announced several updates including strengthening of partnerships, a new product release, new contracts and customers, plus an update on the leadership and operations team. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget Online Banking and Mobile are powered by the same extensive marketing platform used by hundreds of financial institutions for superior targeted communications within online banking, mobile, email, and web marketing solutions.
Partnerships
DeepTarget works closely with its service provider and reseller partners across the country to deploy its innovative digital marketing platform for various online banking and mobile banking solutions. Among its partners are highly respected technology and service providers entrenched in the Financial Services space for several years. These include: Jack Henry and Associates, ShareOne, Member Driven Technologies (MDT), Synergent, Home CU, MEA Financial and Access Softek.
Customers
Over the past few months, DeepTarget signed multiple online banking and mobile customers, culminating the quarter with a record number of contracts and commitments in June alone. The new contracts for DeepTarget OLB and/or DeepTarget Mobile for the second quarter include those with Trademark Federal Credit Union, FinancialEdge Credit Union, Missouri Valley Federal Credit Union, Link Federal Credit Union, Wepawaug-Flagg Federal Credit Union, JM Associates Federal Credit Union, Jefferson Parish Employees Federal Credit Union, Heritage Federal Credit Union, PAHO/WHO Federal Credit Union, Think Mutual Bank, LAFCU, Sky Federal Credit Union, and Chesterfield Federal Credit Union.
Product
As part of its product development objectives, the Company maintains an ongoing list of new product features and enhancements based on new innovations, customer and partner feedback, and Financial Services industry digital marketing needs. The Q2 2016 product updates to DeepTarget were released on June 30. Included were new features and enhancements in support of performance and analytics.
For example, you can now see the comparison of campaigns across the online banking and mobile channels to determine whether you are gaining more impressions/views and/or clicks for a specific campaign within one channel versus the other. We have also enhanced the ability to automatically update image changes to mobile banners of various densities when the user modifies a single density mobile banner. The product team is now working on features and enhancements for the next release of DeepTarget OLB and Mobile.
Team
Over the last few months, several new team members have joined the Company to support its ongoing growth and business objectives. Today, the leadership, sales, development and customer services team features the following members:
Preetha Pulusani, CEO
Jill Homan, EVP – Business Development
Ignacio Guerrero, EVP – Products
Ahmad Alavi – Chief Architect
David Kingsbury – Sales Engagement Lead
Helen Triplett – Customer Services & Training Lead
Robert Stanfield – Sales Representative
Melissa Putzier – Sales Support
Jake Harris – Support Engineer
Sagar Khashu – Business Analytics Intern
Demonstrations, Pricing, & Availability
DeepTarget for Online Banking (OLB) and Mobile Banking and OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailing sales@deeptarget.com, or by calling one of our online banking or service provider partners. To learn more about our DeepTarget Partner program, email us sales@deeptarget.com.
About DeepTarget Inc.
DeepTarget provides a single Digital Experience Platform for financial institutions to manage the complete engagement-to-results lifecycle across all digital channels, resulting in increased revenue, loyalty and trust and decreased costs. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget’s intelligent digital marketing and sales solutions are used by hundreds of financial institutions to provide a seamless communications experience wherever, whenever, and however their customers bank. For additional information visit www.deeptarget.com.
