Engaging financial institution customers in a seamless experience wherever and whenever they choose to bank
MADISON, AL (January 8, 2015) -- DeepTarget Inc. today announced the release this quarter of DeepTarget OmniEngagement Cloud™ 1, a comprehensive digital marketing communications platform based on DeepTarget’s innovative digital marketing technology foundation. The new platform features the new DeepTarget Mobile, DeepTarget Insight, and a redesigned campaign management interface, with multiple feature upgrades replacing the current Offer Manager.This release advances DeepTarget closer to its goal of engaging the banking customer in a seamless experience by providing focused communications, products, and service offers through all bankingchannels.
The new OmniEngagement Cloud platform uses HTML5 which maximizes its cross-platform playability and enables the implementation of responsive user capabilities as access to multiple banking channels is increased. This release provides a major step forward in DeepTarget’s 360 degree view of banking customers, engaging them wherever they choose to bank.
Leveraging HTML5, the DeepTarget OmniEngagement Cloud 1 includes powerful but easy-to-use marketing tools for marketing professionals to create rich, dynamic digital marketing campaigns, track performance, generate leads, and automatically follow up with leads. With a complete multi-channel graphical interface design, it is now easier thanever to create targeted digital marketing communications in online banking, mobile, and web environments with fully integrated email marketing capabilities.
Including an enhanced Message and Banner Editor, marketing professionals have increased options to use DeepTarget’s extensive message-banner library, upload custom banner images or backgrounds, or use our blank canvas design toolbox to create and edit messaging and creative graphics directly within the OmniEngagement Cloud platform. Using the HTML5 canvas element,a seamless drag-and-drop banner editing capability is now available.
Additionally, features such as targeted list uploads, scheduled campaign activities, automated on-click response, custom web page or form tools, and integrated email or web action capabilities are available in the OmniEngagement Campaign Management toolbox. As always, targeted marketing is a breeze with the integrated rules engine, engaging customers in a personalized experience.
A major new feature of DeepTarget’s OmniEngagement Cloud 1 is the inclusion of DeepTarget Mobile, extending DeepTarget’s easy digital marketing capabilities to mobile banking environments. According to various strategy firms, there has been an enormous ongoing influx of banking customers using smartphone devices for mobile banking. For example, one report cites that the mobile device boom led to 74,000 new consumers of mobile banking per day in 2013, and this trend shows no sign of slowing. DeepTarget Mobile is designed to easily integrate with mobile banking applications.
DeepTarget’s OmniEngagement Cloud 1 also showcases enhanced performance reporting with DeepTarget Insight which offers rich graphical reports and dynamic display of marketing performance views in order to track campaign performance right at the marketer’s fingertips.
“With the release of our new OmniEngagement Cloud, I am pleased to see that DeepTarget continues to lead the pack in performance and innovation,” said Jeremy Peel, CTO and COO, DeepTarget. “Accepted by over 150 valued partners, credit unions, and banks, our targeted marketing solution user base continues to grow. We expect this new release to further accelerate adoption of digital marketing by financial institutions and service providers. Our standards based platform, using SOAP, HTML, and a JavaScript presentation library that DeepTarget provides, makes integration with our partners’ platforms fast, efficient, and inexpensive. Additionally, outside of all the marketing resources and tools, we continue to provide significant security features and enhancements to ensure we are always protecting our valuable customer assets to the highest degree possible.”
DeepTarget’s OmniEngagement Cloud 1 is available as a SaaS offering hosted within a secure SSAE 16 Type 2 compliant environment.
Demonstrations, Pricing, & Availability
DeepTarget’s OmniEngagement Cloud 1 is available for demonstration and purchase by calling DeepTarget, emailingsales@deeptarget.com, or by calling one of our online banking or service provider partners. You may request a personal demo and take a sneak peak of the DeepTarget OmniEngagement Cloud 1 here. DeepTarget’s OmniEngagement Cloud is available as a SaaS subscription and may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us sales@deeptarget.com.
About DeepTarget Inc.
DeepTarget Inc.’s goal is to engage the banking customer in a seamless communications experience by providing focused advice, products, and service offers through all of the banking channels. Their digital marketing communications platform maximizes cross-platform playability and enables responsive user capabilities to increase the financial institutions’ access to multiple banking channels such as online banking, mobile banking, web, and email. These marketing innovations will be further extended to social media, ATMs and tellers. DeepTarget’s goal is to provide a 360 degree view of the banking customer to our FI customer – allowing engagement with them wherever they choose to bank. You can visit the DeepTarget website here.